How The Apple Update Has Affected Our Clients & What To Do Next If you know anything about advertising, then you probably don’t want to hear me babble about the Apple IOS update. This however is more geared towards business owners who have no idea what’s going on and just see their results
When To Change Your Google Ads Bid Strategy It seems like new, automated AI bid strategies are being released by Google so often that it’s hard to keep up. Back in the day there were only a few bid strategies and for the most part, people set their bids manually. Now with all
Step By Step Guide On Proper Split Testing In Google Ads Split testing is an important part of perfecting any advertising campaign. Whatever metrics you're tracking - whether they’re clicks, click-through rates, leads, purchases, etc. - enough testing will help you find the right combination of factors to spend every dollar efficiently. A
How CPCs Differ Across Online Ad Networks There’s no shortage of buzz around digital advertising nowadays. It seems like every business big or small is looking for ways to grow their business online. With the proven ROI that online advertising provides, this is no surprise.Before getting started, it’s important to know how far your money
Why You’ll NEED Digital Marketing After COVID-19 At this point, it’d be hard to even make an educated guess when Coronavirus, or COVID-19, will end and we’ll all be able to go back to our normal lives. Through all of the news updates, online chatter, and governmental procedures, one thing is for sure; a lot
