Optimizing your Shopify website for search is similar to performing SEO for any website. There isn’t any single Shopify application that will complete the list of items needed to do good SEO for your website. In fact, the list of SEO factors that should be looked at on your Shopify website is well over 250. Because Shopify is a propriety platform hosted on their own servers there will be number of SEO items you cannot optimize. These will mostly be SEO items related to server optimization and code optimization, both of which you have very little access to on Shopify. However, a majority of the important SEO items can be completed for Shopify. In addition, Shopify does have various apps that will help you with certain SEO factors.