14 Different Ways to Use Video to Drive Growth on Instagram in 2022‘Video now accounts for almost half of all time spent on Facebook and on Instagram, Reels is the largest contributor to engagement growth,’ says CEO Mark Zuckerberg.We’ve entered a video-first world. Social platforms are prioritizing video content over other forms of content. Brands
How To Explain Organic vs. Paid Social Media To Your Parents This blog is once again dedicated to my parents who are unsure how to differentiate social media marketing versus social media advertising. Now that they’ve read up on “How to Explain Digital Marketing to Your Parents,” it’s time to dig deeper. Social
7 Aspects That Will Make or Break Your Influencer Marketing Campaign Using influencers to market your products, otherwise known as influencer marketing is one of the popular brand promotion techniques used in today’s digital marketing world. In other words. It’s a red-hot digital marketing strategy that every online business owner shouldn’t ignore. Are
Ways to Use Instagram Stories for Ecommerce Businesses Instagram is one of the fastest growing social media platforms, with a range of features your business could be taking advantage of. With over 500 million daily users, Instagram lets you reach new customers and build a connection with your current ones. If you’re not already using
Make Your Instagram Work For You: Instagram Marketing For Businesses With more than one billion monthly users, almost everyone and their dog (literally) has an Instagram these days. According to a survey by MarketingProfs and Sprout Social, 22% of millennials voted Instagram as their favorite social media platform. As marketers who have been in the
What Is the Instagram Algorithm in 2020? We Break It Down. It’s been a while since there was a major update to the Instagram algorithm. But understanding its history and the smaller updates, while frustrating, are still important. If trying to decipher the Instagram algorithm is a task you don’t even want on top of
