Local SEO is a powerful marketing solution to drive traffic, leads and sales to small businesses that service a much smaller market than the whole country. Millions of people use Google and other search engine every day on their mobile phones and desktops to find local products and services in their cities. Google and other search engines have powerful intent algorithms to determine which search queries warrant localized results. Having your business show up at the top of the first page of Google, especially within the local Google Maps pack is a powerful way to drive exposure, clicks and sales to your business. Google displays customer ratings along with either a website link, directions or click to call directly in the Google Maps pack. These rich features in the Google Maps pack both enhance the credibility of your business with positive reviews and boost the calls or click-thru-rate to your business and website.