1. Product Keyword Research.  E-commerce SEO always starts with good product research.  We aim to gain a thorough understanding of your products, business model, customers, market segments and most importantly how your customers search online. Often terminology that is used by industry members is not the same as what consumers use. The information gap can lead to organizations optimizing for product keywords that may not be relevant to the audiences they are looking to target.  Our careful selection of target product keywords ensures you are identifying user intent and engaging with customers at the purchasing point of the conversion path.

2. Goal Setting & Conversion Tracking.  What does setting goals and tracking conversions have to do with ecommerce SEO and digital advertising?  Everything. The best SEOs measure every aspect of the organic sales funnel with precision.  Goals and conversion data can be used in advanced AI / machine learning models to optimize product advertising.

3. Competitor Analysis. Nothing is done in a vacuum, especially not marketing. Understand how your competitors are optimizing gives you an understanding of overlooked opportunities or areas to compete. Amazon is the largest competitor to selling direct online.  A deep analysis of how competition on Amazon can improves sales.

4. Product Optimization.  Integration of best researched product keywords into the key meta data, headers, content and product descriptions assures our product keyword strategy is aligned with your products and content.  Our team may optimize existing content and product descriptions or write new content and product descriptions to assure your website content properly reflects the product keyword strategy.

5. Code Optimization.  Optimizing the code of your ecommerce website involves a long list of items.  Our code optimization list contains over 50 items.

6. Off-Page Optimization. Several important off-page profiles need to be properly build out, optimized and managed.  Your Google Merchant Center and Google Search Console profiles are just a few of the off-page profiles that we optimize.

7. Authority Building aka Link Building.  Acquiring backlinks to your website is one of the most important elements of SEO, but is also one of the most challenging.  We take a diversified approach to acquiring backlinks for your online store.

8. Product Description Writing & Optimization.  Writing robust keyword rich, product descriptions is an important aspect of shopping cart optimization.

9. Additional Content Writing & Optimization.  Writing additional optimized content is a critical aspect of ecommerce SEO.  We go beyond simple product description writing and optimization and our team writes both static and dynamic keyword rich content as part of our overall ecommerce SEO strategy.

10. Custom Analysis.  Google’s ever changing search algorithms require us to constantly monitor SEO progress and make changes or additions where necessary.  We keep a close eye on shopping feeds and any changes to flow and ranking of various products.

11. Reporting & Consultation.  We provide all of our clients with a dashboard and matching PDF reports that allows them to monitor every aspect of our search engine optimization progress.  In addition, we provide video reports, consultation phone calls and insight on all the data.

Selling your products on Amazon.com may be an important part of your ecommerce strategy.  For many ecommerce stores, Amazon sales constitute a large portion of overall sales.  Selling on Amazon.com is great but it will cost you from 6% to 25% of sales.  The value of SEO and brand equity is selling your products directly from your website to consumers saves you 6% to 25%.  As an advertising agency we recommend maximizing all digital channels to enhance your product sales, however, SEO is absolutely critical in protecting your brand, driving traffic and saving you money on paid advertising and CPA (cost-per-acquisition) channels like Amazon.com

Amazon.com is the undisputed largest marketplace / ecommerce store in the world, however, millions of people search products on Google.com.  In fact, Amazon gets a huge portion of its website traffic from people searching on Google.com first then clicking a link to Amazon.  Business can save lots of money by outranking Amazon on Google for the products they sell.

When building or optimizing a site we like to use a technique we refer to as client-first strategy. The principle behind this is throughout our processes we remain cognizant of the end user and its usability.  A common pitfall when developing a site is developers are so hyper-focused on aesthetics or what they prefer layout wise that they fail to acknowledge the user’s needs. We take a systematic approach utilizing prior testing results, analytics and usability best practices.

1. Analytics gives us data as to what pages receive the most engagement or are more problematic.
2. Testing gives us real-world datasets where users are directing what changes to make and not one person’s opinion
3. UX best practices coupled with a heuristic analysis allows us to make changes that are based on tried basic usability principles.

On-site user experience has a large & growing influence on SEO.  Your website is representative of your business. You can not expect users to make the intended onsite actions if your website is not logically structured or laid out. Consistent sessions with low onsite engagement will inevitably negatively affect your site rankings & visibility.  Additionally, problematic user experience will affect your bottom line. Recent studies have found 55% of users will abandon your site If they can’t find what they’re looking for. Having pages with a clear purpose will allow you to progress users down your conversion funnel. Business pages must be succinct (say what you want to say but no more), valuable (don’t weigh your page down with irrelevant content), and clear call to action (guide the user).  A web page that is confusing, poorly designed, or has ineptly described products will quickly fall to the bottom of the search results and thus only succeed in losing business to competitors.

Site Architecture is important we need to distinguish the different category and product pages. These pages serve separate purposes so the keyword strategy should reflect that.  Capitalizing on specific keywords for each product will allow your business to lead search engine results for each specific product you offer.

Many of the principles of merchandising a physical store are very much applicable to a website. In a physical location, there are clearly delineated sections of the store. Supermarkets have individual aisles. The aisles contain specific product and are arranged in a logical shopper-centric format. The distinctions among the areas make the store easier to shop giving each section specific purposes. Similar to a physical location your website should have individual pages that serve specific purposes.  Pages should be targeting specific keywords and have specific purposes. These principles make your site more user-friendly ultimately improving the convertibility but also increasing site engagement metrics. The secondary notion is utilizing this principle should minimize the possibility of individual pages competing for the same keywords. When multiple pages compete for the same keywords all the pages lose.

In addition to using targeted keywords to escalate the SEO viability of your product, writing long descriptions of your products will also help.  When researching competitors, it also helps to look at similar items on large scale internet retailers and mimic their descriptions. For example, a simple item like a blender might have well over a thousand word description attached to it.  Results might show that this blender then has a higher search return rate and subsequently a higher purchase rate over similar products that have lessened or more lackluster descriptions on their respective retail sites.

Keywords are the lifeblood to any successful SEO strategy. In the absence of demographic information, users are targeted via intent.  Keywords are proxy for intent because after all, users have different keywords searching tendencies based on the stage of the purchasing funnel. To research and identifying the most effective keyword is paramount. Of course, not all keywords are the same.  Users earlier in the funnel utilize keywords that are more informational. These keywords are often more general which serve the purpose for information gathering. As customers/users are more ready to make a purchase their keyword selection changes.

As an E-commerce business, we want to target the customer when they have reached the purchasing stage of the funnel.  A custom tailored SEO plan for your e-commerce site, will create a top-down align for product and category pages and map keywords to the most relevant page for that search query.  Understanding the nuances of a purchase user journey and the respective keywords will say your business time and money. We will identify these opportune keywords and keyword map your site as to ensure your pages are not competing for the same keywords.

• Focus Keywords
• User Flow
• Content Quality
• Industry & Product Authority
• Category Listings Page
• Product Listings Page
• Product Details Page
• Cart Pages
• Check Out pages
• Overall Rankings

Completing an e-commerce competitor analysis can identify the quality and benchmark comparison of pages like homepage, Category listing, product listing, product details, and cart pages, set by top-ranking competitors. You are able to identify keywords and opportunities that may not have come up in the keywords research and mapping of the e-commerce SEO strategy. It’s important to match or exceed the benchmarks set by competitors already in top positions of the Google search results to qualify for top positions and rank as quickly as possible.

With the immense amount of online products available, making sure your business shows up in front of your target market is vital to online success. When creating an effective marketing strategy, it is important to identify your target marketing, target customer and even create multiple buyer personas. This helps to ensure long terms success and growth in the ever-growing e-commerce retail environment. A well researched and implemented SEO strategy will maximize your sales and brand exposure online. If implemented correctly an E-commerce SEO strategy will allow your website to quickly gain visibility in the search results of Google, Bing & Yahoo.