Programmatic display is one of the hottest buzzwords in digital marketing at the moment. A hybrid between traditional media buying and digital marketing, it has been touted by many companies as a highly effective channel to hit your target audience with the right ad at the right time. Put simply, programmatic advertising is the use of software to buy digital advertising in real time automatically. It goes by multiple names, including real-time bidding (RTB) and programmatic advertising, but all interpretations are based in extremely specific audiences and live bidding in multiple digital ad auctions.
There are many providers of programmatic media buying available, and most use the same model. These companies have access to dozens of ad exchanges, covering more ad real estate across the internet. They also have multiple data partners that they leverage to gather detailed audience information like purchase behavior, online talk, geographic locations, and more. Each company has their own software that bids in real time for thousands of ad spots per millisecond, and informs those bids with audience targeting information. With this potent combination, programmatic buyers are able to show your ads to very specific, highly qualified audiences, and these campaigns tend to see higher CTR’s than their traditional display advertising counterparts.
JEMSU does not do their own programmatic advertising, but has a few trusted partners that they use for these campaigns. These partners have been vetted by our team, and are often only available through the use of an agency like JEMSU. By going through JEMSU, you can also ensure that these campaigns match the messaging and ad creative of your other marketing efforts.