Based on what we learn in our discovery meeting, we then identify and outline measurable goals. However, we don’t simply identify some lofty goals and hope they work out — we come up with these goals based on a combination of your specific needs and analyzing both competitor and industry research. Once we have all the data, we create measurable goals that we share with you. This is just another way we keep communication clear, so you are never left wondering whether your investment is a good idea or not. (Spoiler alert: It is.)
- Social Media Brand Identity
In order to connect with your target audience, we need to speak their language. Similarly, your audience’s language will be a reflection of your brand voice, and the one we want to portray online. We need to show that we not only share your customers’ concerns and desires, but are genuine and true to your culture as well. Using what we learned from the discovery meeting, we identify a brand voice and online persona based on the core beliefs of your brand.
- Social Media Competitor Analysis
In the process of defining your brand, we stand up and take a look around to see what your competitors are conveying to their audience. What is going to make us stand out in the vast social media landscape of today’s generation? When we identify your competitors’ strengths and weaknesses, we’re able to create social media campaigns to make us rise above the rest. It is important to define your brand to know what we stand for before looking at ways we can differentiate ourselves. Once we identify who we are as a brand, we can create unique, even seemingly radical social media campaigns that fit your unique story.
- Social Media Topics/Content Pillars
After identifying goals, analyzing competitors and evaluating your industry, we decide the core messaging to communicate. The beauty of this stage is that, while planned and deliberate, it can appear to be free-wheeling and spontaneous in the eyes of our social media audience. It is in this stage that JEMSU’s digital marketing expertise and creative prowess come together in preparation for an onslaught of brilliant messaging.
JEMSU will curate graphics that will help demonstrate the “look and feel” that we want to portray for your brand. This is when we make recommendations for photography, and when you get a visual of what your social media profiles will look like once we launch our campaigns.
- Social Media Engagement & Community Management Plan
Here, we elaborate on our social listening and response strategy.
- How frequently will we respond to incoming messages and comments?
- What kind of response will we provide to your FAQs?
- How many users are we proactively reaching out to per week?
All of these questions are answered in this section of your Social Media Plan.
- Social Media Action Plan & Deliverables
The last part of the Social Media Plan includes a list of deliverables so you know exactly what we are working on and when. You can refer to this Action Plan at any time. Additionally, you will receive both intent emails and reports from us on a monthly basis. Intent emails reiterate what is in the Action Plan (deliverables), and reports will act as a recap of the prior month, focusing on results.