We’re going to take a look at a few tips and tools to improve your SEO in the Las Vegas area. Um, we’re primarily gonna focus on very localized SEO. Um, so you can use these tips and these tools to improve your Las Vegas business. So the first thing I want to look at is, um, doing some good keyword research and we definitely recommend using Google’s official keyword planner to do keyword research for your Los Vegas business, uh, to get a access to the keyword planner. You do have to have a Google ads account. So you do need to sign up for a Google ads account. Um, and when you’re have a Google ads account, you just go to tools and settings and then the keyword planner, and it’ll take you right here. So the nice thing about the keyword planner is it’s really one of the only places that you can get a official keyword data directly from the source, which is a Google.
And when I say official keyword data, I realize what I mean is accurate keyword data. So let’s say I want to search for a DUI attorney, um, search for DUI attorney. Um, I can set this to look just at Las Vegas, right? If I want to see only how many people search for DUI attorneys, just in the Las Vegas area, I can narrow it down to just Las Vegas. Google also has these, uh, Nielsen DMA regions, which are gonna pick up a lot greater area than just the city of Las Vegas. It’s going to pick up all the surrounding areas around Las Vegas. So I can’t pick up a whole kind of Metro area or just the city of Las Vegas. So for this example, we’re gonna look at just Las Vegas and you could, the DMA would pull in Henderson, paradise and North Las Vegas and Las Vegas, and really all the surrounding Metro areas.
So once I kind of throw on my keyword, I can see approximately how many people search for a DUI attorney specifically in the city of Las Vegas. You can see about 140 people every month are searching for a DUI attorney. It also is going to give me a lot of keyword ideas, give me 185 related keyword ideas, uh, 320 people a month search for DUI lawyer, and the list goes on and on. Um, it’s going to give me lots of ideas, obviously related to the career that I put that I put in there. So, um, in terms of doing keyword research in Las Vegas, this is the best tool you can use. What’s also really cool is you can look at trends. So we’re looking at about a 12 month trend, but I can pull back is, uh, two all available, which looks like about four years worth of data.
And you can actually mouse over these key words and it will show you the trend line, um, of searches over time. So you can see is a keyword getting more popular over time or more people searching for it. Is it decreasing or increasing, um, in the, in the Los Vegas area? So definitely it’s really nice to be able to kind of see that trend line over time for that particular key word in Las Vegas. So definitely the keyword planner in Google ads is one of the most beneficial SEO tools that you can have. So the next thing when I talk about is specifically a Google local ranking. So let’s say I search for Las Vegas DUI attorney. I search for Las Vegas DUI attorney. Um, generally the top of the search results page. You’re going to have anywhere from zero to four paid ads, paid search ads.
And then usually after the search ads, you’re going to have this map listing and then three Google my business listing, sometimes an ad on top of those. But generally we call this the three pack or it’s three map listings, which really are your Google, my business listing. So we’re going to kind of talk about what are the ranking factors to get ranked for these particular listings. And Google has an article titled improve your local ranking on Google, um, and it outlines the three, um, factors that really help you rank. Um, the first is relevant. So relevance refers to how well a local listing matches what someone is searching for adding complete and detailed business information can help Google better understand your business and match your listing to relevant searches. So there’s a lot of data within your Google, my business listing that you need to fill out to make sure that it, um, has total relevance to your, to your business.
I’m just going to open up one of, uh, one of these Google, my business listings. So obviously your business name, uh, that is actually critically important, um, and determining relevance, uh, other elements of your Google, my business listing that are important are your primary category. In this case, they crowed, they chose, uh, criminal justice attorneys. Um, but you need to choose one primary category and then your secondary Kat, your secondary categories are also going to be important. Um, the description that you put for yourself, but then also relevance will pull from your site itself. So the, the link to your website and all of the content of your website, we’re going to see how relevant that is. Um, but there is good with us. Put a lot of weight on your business name, the category you choose and the content of your site to see how relevant it is.
So that’s the first important ranking factor is relevance. Distance is actually also very important. We call this proximity or distance, um, and they say just like, it sounds, how far is each potential search from the location used in a search. If a user doesn’t specify a location in their search, like something like Las Vegas attorney, then Google will calculate the distance based on what’s known about their location. So a lot of people do put the city operator in there. So they will say something like Las Vegas, dentist, Las Vegas, attorney, whatever Las Vegas carwash, but some people just put in dentists, attorney carwash without putting in the city. And Google is really good at knowing where your business is located. Uh, but distance matters a lot and it matters more to more competitive, um, industries or spaces, right? So if you operate in an industry where you have a lot, lot of competitors, say, for example, a coffee shop, right.
If I am searching for a coffee shop and I’m on the strip of Las Vegas, Google’s going to show me coffee shops, um, very, in a very tight proximity, maybe just blocks probably only coffee shops that are directly on the strip, right. But if I’m on the Las Vegas strip and I search for, you know, BMW dealership, um, Google might show me the entire city of Las Vegas and even, even down to Henderson, if there’s a big BMW dealership, but Henderson, because it’s a lot less competitive of a space. So depending on the proximity or the distance, um, and the query and the competitive is distance definitely matters. For example, if I’m down in Henderson and I searched dentists, I’m likely not going to be shown a dentist all the way in North Las Vegas. Um, there are too many dentists are thousands and thousands of dentists between Henderson and North Las Vegas.
Um, and so Google is going to show me, um, dentists in a much tighter distance or proximity to where I’m searching from. Um, so that, that really is important to know, uh, uh, that distance is a key ranking factor of prominence, which may be one of the most important as well, um, is outlined as a well known or prominence. It refers to how well known a business is. Some places are more in the offline world and search results. Try to reflect this in local ranking, for example, famous museums, landmark hotels, or well known store brands that are familiar to many people are also likely to be prominent in local search results. Prominence is also based on information that Google has about a business from across the web, like links, articles, directories, Google review count and score are factored into local search ranking, more reviews and positive reviews will probably improve a business’s local ranking.
Your position in web results is also a factor. So SEO best practices also applied to local search optimization. So this is really important, basically what this is saying is all of the elements in regular SEO also apply to local SEO or that particular Google my business listing. So your links, um, the authority of your site, the content of your site, um, as well as stuff like your Google reviews, um, which would be both the number of reviews you have and the quality of those reviews or the reviews, um, rating is going to play. And so there’s going to be a lot of elements that play into that ranking you. Well, we just lump that into all the SEO stuff that you need to do is going to end up being an important factor for you. So those are the three important factors in making sure that your Las Vegas business ranks well as relevance, distance, and prominence to maybe help you out.
We’ll go with the prominence. We can, we can look at one, one more tool here, which is the instant SEO checker. Our instant SEO checker is go to Jim sue.com forward slash SEO dash checker. And you put your URL in here and the keyword that you’d like to rank for, and then you hit scan now and usually takes about 15 to 30 seconds to scan. And it’s going to look at 58 SEO elements to see how well, um, you score for that particular key word across those 58 elements. And those elements include stuff like, um, your website speed, um, your URL. Is it optimized? Are your titles, title, tags, page titles optimized? Are your meta descriptions optimized? Are your images optimized, um, are your heading tags optimized? Are you, is your copy, um, optimized, um, yeah. Is your code optimized? So it kind of goes through all these different elements to see how, so this is a really good kind of tool just to do a quick analysis of how well your Las Vegas business Las Vegas website is optimized for a particular keyword.
Now, it’s really important to note that in SEL there’s a lot that needs to be done with SEO, um, but different things have different weights. Some things are more important than others when there’s over 200 ranking factors. Um, there are, there are some of those 200 factors that have heavier weight or more important than, than other ones. So, um, definitely content and metadata is important. Um, uh, whereas some elements of like your code may not have as much as COA. So this is a really cool tool. I would, I would check it out. So that’s just a few, um, tips and tricks to help out your Las Vegas business. Thanks.