Instagram is one of the most popular social media platforms today. It not only keeps us connected to the people and friends around us, but it also keeps us updated on the latest trends. Advertising on Instagram might seem complicated but is in fact, not at all difficult as long as you can pay attention. Creating ads from published Instagram posts and stories is one way in which you could enhance your marketing campaign and save serious time and money. Here is a short guideline on how to do it and what the best tips and tricks are.
If you are familiar with Instagram, you know that Instagram Stories is quite a popular tool among users. Businesses also make use of this concept most of the time for advertising purposes. The first thing you want to do is gain more information on story types and how to choose them. This is the foundation you need to create future ads from stories and posts. Organic stories are the key. These stories will be available for 24 hours after being posted and will be seen by anybody in your Instagram friends list. Here are some hacks you might want to check out.
You can copy an image from your phone into your Instagram story. You can do that by opening your Photos app on your iOS device and copying your file and transferring it to your business page account. All you have to do it copy-paste it from your photos and you’ll have a brand-new story made out of older pictures – and nobody will tell!
You can turn your live photos from your Insta Stories into Boomerangs. Then, you can post those Boomerang videos as ads.
Know the Purpose of Your Campaign
Another important thing that I must highlight again is knowing the purpose of your ad campaign. If you are not completely sure why you are doing it, there is no reason to begin in the first place. What do you want out of it and how much time are you going to invest in this? What is going well and not-so-well within your online business? Does your Instagram business need more than an ad campaign, or would this tool truly increase your traffic? Here are some of the most common objectives that managers usually use an ad campaign for:
- Brand awareness
- Higher conversion rates
- Better outreach
- More traffic
- Video views
- Lead generation
- More messages
- Better store traffic
If your business needs to meet three or more of these criteria, it is time to start planning your ad campaign accordingly. For instance, if you are running a research proposal writing service.
ad campaign, using Insta stories and post ads is the easiest way to reach interested students.
Instagram Stories ads is one of the first ads that can include images or videos up to 15 seconds long. You do not have the option to add CTAs for now but I’m sure they’re looking to make that happen soon. Here are some of the ways in which you can create an ad from your published Instagram posts and stories.
You should design your ad to fit your taste. Make sure that your ad catches your customers’ eye and grabs their attention. The best way to do this is to create one single image for your ad by picking it from the images you already have posted on your account. You can do this by choosing the best-looking image on your page or checking your Insta stories for more. Picking an image that you already have is a good way to save time and thus, invest it in other marketing campaign areas that might need more work.
Use Ads Manager to create your story ad. Choose a goal for your campaign – what are you trying to accomplish and in how much time? What is the type of campaign that you have in mind? What tools are you going to use besides the ones presented here? Make a plan and a list. Then, name your campaign on the Facebook app, define your audience, and under Platforms on the Ads Manager, select Stories. Set up your format and budgeting and be ready to design your own ad now.
As I mentioned before, you can choose either one (or both!) for your ad campaign, which makes the whole process a lot easier. You can also preview what you’ve designed. And make sure the Instagram post size is correct. You can simply copy-paste your favourite image from the Story or post you like into the Ads Manager, choose an ad format that works best for you, and then complete the process.
Advertising on Instagram is one of the best ways to increase traffic and conversion rates. If you need more people checking your profile out, it is time to do it. Make sure that your Insta stories and posts are of high-quality and then, transform them into ads by using Instagram’s Ad Manager. The process is quite simple and pretty easy, so don’t hesitate to put in the effort now. Have fun!