eCommerce SEO Experts
Grow Your eCommerce Store
Strategic eCommerce SEO for Organic Growth
JEMSU is a team of passionate ecommerce SEO specialists. We collaborate with business owners and marketing managers to apply the best ecommerce SEO strategies that drive organic visitor growth and enhance organic revenues. Our deep passion for search engine optimization has driven us to thoroughly study and understand the various shopping cart platforms and e-commerce digital advertising channels and how to properly leverage the power from each channel to meet our client’s marketing goals. Founded in 2009, JEMSU is one of the highest reviewed and highest rated ecommerce SEO and digital marketing companies.
Our holistic approach to ecommerce SEO and digital marketing has provided measurable results for a variety of ecommerce companies across several popular shopping cart platforms. We work with shopping carts like WooCommerce, Magneto, Shopify, Squarespace, BigCommerce and more. Our unified ecommerce SEO & marketing processes, allow us to implement tactics that guide qualified, valuable traffic to your e-commerce store. We strive to maximize each ecommerce store’s traffic and sales with a customized strategy.
TrafficIncrease your organic traffic with comprehensive and dynamic SEO strategies. Boost the quantity and quality of your paid traffic with a variety of digital advertising options.
JEMSU is passionate about driving qualified organic and paid traffic through comprehensive and dynamic strategies.
ConversionConvert your traffic into leads and sales. Conversion optimization is at the core of JEMSU's marketing expertise. We love to produce measurable impact for our clients.
Conversion rate optimization or CRO is a critical aspect of digital marketing. From landing page design to heatmaps and form analytics, we love to optimize for conversions!
LoyaltyTurn happy customers into powerful advocates and marketers of your business. From 5 star reviews to social shares, happy customers help market your brand.
In today’s hyper social world, turning your customers into advocates with reviews, social shares and word of mouth is a powerful way to market your business and build your brand.
Organic traffic driven by search engine optimization (SEO) is the largest source of website visitors too many ecommerce stores. We take a comprehensive and dynamic approach to increasing organic traffic with powerful ecommerce SEO strategies.
eCommerce Digital Advertising
Websites like Google, Bing, Facebook, Instagram & LinkedIn present a tremendous, targeted advertising opportunity to drive relevant traffic and sales for your ecommerce store. Our goal and data driven approach to product advertising leverages the best targeting options from each platform to drive the right customers at the right time.
eCommerce Social Media Marketing
Creating engaging content for social media websites like Facebook, Instagram, LinkedIn and Twitter is a powerful way to brand your company and products, reach new customers and engage existing ones with an advanced social media strategy.
eCommerce Conversion Rate Optimization
Converting website visitors into sales in your e-commerce store is one of the most critical aspects product marketing. We use a wide variety of sales capture techniques from sticky headers and exit intent pop-ups to floating footers and conversion optimized landing pages and shopping cart experiences. In addition, we monitor and improve conversions with split tests, a/b tests, heatmaps, session recordings, shopping cart analytics and funnel analysis.
Product Review Management
90% of consumers read reviews before buying a product online. Our product review management software helps you automatically gain more 5 star reviews using both SMS and email as well as promoting those reviews on your websites and social media.
eCommerce Website Design
We build modern, responsive ecommerce website designs with search engine optimization (SEO) and conversion optimization in mind.
eCommerce SEO Success Story
The Challenge: Design a new SEO friendly website and increase company visibility, awareness and sales via better organic traffic & visibility online.
Jemsu has been a great asset for us. The results have grown at strong positive linear rate. They have been extremely accessible, flexible, and very open about everything. Natalya is a star example of how to work with your accounts to drive them forward and adjusts to their quirks. Jaime is able to clearly communicate all of the work that is being done behind the scenes and make sure that all of my team is understanding.
I couldn’t be more pleased with my JEMSU Marketing Team!
Julia, Tamara, Joelle and Dally have exceeded my expectations in professionalism, creativity, organization, and turn around time with my Social Media Management project.
I have thoroughly enjoyed sharing my journey with this team of empowered women!
Thank you JEMSU! Your team designed and launched my new website, and developed strategies to drive traffic to my site, which has increased my sales. I highly recommend your Website & SEO Agency!
Jemsu has always been professional and wonderful to work with on both the SEO and website design side. They are responsive and take the time to explain to us the complicated world of SEO.
Jemsu is an excellent company to work with. Our new website blows away our competition! Unique, smooth, and flawless. Definite wow factor!
The folks at JEMSU were excellent in designing and launching our new website. The process was well laid out and executed. I could not be happier with the end product and would highly recommend them to anyone.
Jemsu is a great company to work with. Two prong approach with a new site and SEO. They totally redesigned my website to be more market specific, responsive, and mobile friendly. SEO strategy is broad based and starting to kick in. My marketing will also be adding Facebook and Google ads in the coming weeks. Thanks for your all you hard work.
JEMSU has wworked with our team to create a successful campaign including incorporating an overall rebranding of our multiple solutions. The JEMSU team is embracing of our vision and responds timely with life of our ideas.
JEMSU is great company to work with. They listen & really work hard to produce results. Johnathan & Sasha were such a big help. If you have a question or concern they are always there for you.
I would definitely recommend them to anyone looking to grow their company through adwords campaigns.
Jemsu have exceeded our expectations across all of our digital marketing requirements, and I would recommend their services to anyone who needs expertise in the digital marketing space.
JEMSU was able to quickly migrate my site to a new host and fix all my indexation issue. I look forward to growing my services with JEMSU as I gain traffic. It’s a real pleasure working with Julian and Juan, they’re both very professional, courteous and helpful.
JEMSU is incredible. The entire team Is professional, they don’t miss a deadlines and produce stellar work. I highly recommend Chris, Rianne, and their entire team.
We’ve been working with JEMSU for about five months and couldn’t be happier with the outcome. Our traffic is up and our leads are increasing in quality and quantity by the month. My only regret is not finding them sooner! They’re worth every penny!
Why Hire JEMSU for Your eCommerce Store?
At JEMSU we firmly believe ecommerce SEO and digital advertising are the life blood of online stores. Creating strong SEO and digital advertising campaigns can significantly improve your shopping cart sales. Our team will closely collaborate with you to create clear digital marketing sales and growth goals. We’ll dive into your shopping cart and business model and establish benchmarks around every aspect of your shopping cart funnel. We’ll create goals and benchmarks that can act as a guide in many of your marketing decisions. We are confident our comprehensive and dynamic ecommerce SEO and digital advertising strategies will grow your traffic and product sales. Our dashboard will allow you to thoroughly monitor every aspect of ecommerce SEO progress including the 3 most important key performance indicators (KPIs), overall organic visibility, organic traffic and organic conversions. In addition, our dashboard will allow you to thoroughly track the progress of all your digital advertising campaigns including Google Ads, Bing & Yahoo Ads, Facebook & Instagram Ads, LinkedIn Ads, YouTube Ads and more.
We are committed to providing a detailed dashboard & PDF reports to monitor every aspect of your ecommerce SEO & digital marketing efforts. At JEMSU we take a data driven approach to constantly improve SEO and digital advertising campaign performance. Our team will analyze campaign progress and provide phone, video and email consultations to help shed light on the mountains of data we collect in a concise manner. We make a variety of adjustments to our strategies based on the data we analyze. We pledge to apply our years of SEO and digital marketing expertise to find the best data driven strategies that meet your digital marketing goals. As an ecommerce digital advertising agency we drink our own kool aid and conduct the entire spectrum of SEO and digital advertising strategies for ourselves. We believe this is one of the reasons JEMSU has been on the Inc. 5000 fastest growing companies list, twice. We are eager to advance our expertise through continued learning and collaboration with companies who believe in the power of SEO and digital advertising.
10+ Years in Business
#1 Ranked eCommerce SEO Company
Hundreds of Happy Clients
Google Premier Partner
Bing Accredited Professional
Facebook Marketing Partner
2-Time Inc 5000 Company
200 Point SEO process
Dedicated Account Strategists
Our eCommerce SEO Approach (nutshell)
1. Product Keyword Research. E-commerce SEO always starts with good product research. We aim to gain a thorough understanding of your products, business model, customers, market segments and most importantly how your customers search online. Often terminology that is used by industry members is not the same as what consumers use. The information gap can lead to organizations optimizing for product keywords that may not be relevant to the audiences they are looking to target. Our careful selection of target product keywords ensures you are identifying user intent and engaging with customers at the purchasing point of the conversion path.
2. Goal Setting & Conversion Tracking. What does setting goals and tracking conversions have to do with ecommerce SEO and digital advertising? Everything. The best SEOs measure every aspect of the organic sales funnel with precision. Goals and conversion data can be used in advanced AI / machine learning models to optimize product advertising.
3. Competitor Analysis. Nothing is done in a vacuum, especially not marketing. Understand how your competitors are optimizing gives you an understanding of overlooked opportunities or areas to compete. Amazon is the largest competitor to selling direct online. A deep analysis of how competition on Amazon can improves sales.
4. Product Optimization. Integration of best researched product keywords into the key meta data, headers, content and product descriptions assures our product keyword strategy is aligned with your products and content. Our team may optimize existing content and product descriptions or write new content and product descriptions to assure your website content properly reflects the product keyword strategy.
5. Code Optimization. Optimizing the code of your ecommerce website involves a long list of items. Our code optimization list contains over 50 items.
6. Off-Page Optimization. Several important off-page profiles need to be properly build out, optimized and managed. Your Google Merchant Center and Google Search Console profiles are just a few of the off-page profiles that we optimize.
7. Authority Building aka Link Building. Acquiring backlinks to your website is one of the most important elements of SEO, but is also one of the most challenging. We take a diversified approach to acquiring backlinks for your online store.
8. Product Description Writing & Optimization. Writing robust keyword rich, product descriptions is an important aspect of shopping cart optimization.
9. Additional Content Writing & Optimization. Writing additional optimized content is a critical aspect of ecommerce SEO. We go beyond simple product description writing and optimization and our team writes both static and dynamic keyword rich content as part of our overall ecommerce SEO strategy.
10. Custom Analysis. Google’s ever changing search algorithms require us to constantly monitor SEO progress and make changes or additions where necessary. We keep a close eye on shopping feeds and any changes to flow and ranking of various products.
11. Reporting & Consultation. We provide all of our clients with a dashboard and matching PDF reports that allows them to monitor every aspect of our search engine optimization progress. In addition, we provide video reports, consultation phone calls and insight on all the data.
Google vs. Amazon
Selling your products on Amazon.com may be an important part of your ecommerce strategy. For many ecommerce stores, Amazon sales constitute a large portion of overall sales. Selling on Amazon.com is great but it will cost you from 6% to 25% of sales. The value of SEO and brand equity is selling your products directly from your website to consumers saves you 6% to 25%. As an advertising agency we recommend maximizing all digital channels to enhance your product sales, however, SEO is absolutely critical in protecting your brand, driving traffic and saving you money on paid advertising and CPA (cost-per-acquisition) channels like Amazon.com
Amazon.com is the undisputed largest marketplace / ecommerce store in the world, however, millions of people search products on Google.com. In fact, Amazon gets a huge portion of its website traffic from people searching on Google.com first then clicking a link to Amazon. Business can save lots of money by outranking Amazon on Google for the products they sell.
When building or optimizing a site we like to use a technique we refer to as client-first strategy. The principle behind this is throughout our processes we remain cognizant of the end user and its usability. A common pitfall when developing a site is developers are so hyper-focused on aesthetics or what they prefer layout wise that they fail to acknowledge the user’s needs. We take a systematic approach utilizing prior testing results, analytics and usability best practices.
- Analytics gives us data as to what pages receive the most engagement or are more problematic.
- Testing gives us real-world datasets where users are directing what changes to make and not one person’s opinion
- UX best practices coupled with a heuristic analysis allows us to make changes that are based on tried basic usability principles.
User Experience & Optimization
On-site user experience has a large & growing influence on SEO. Your website is representative of your business. You can not expect users to make the intended onsite actions if your website is not logically structured or laid out. Consistent sessions with low onsite engagement will inevitably negatively affect your site rankings & visibility. Additionally, problematic user experience will affect your bottom line. Recent studies have found 55% of users will abandon your site If they can’t find what they’re looking for. Having pages with a clear purpose will allow you to progress users down your conversion funnel. Business pages must be succinct (say what you want to say but no more), valuable (don’t weigh your page down with irrelevant content), and clear call to action (guide the user). A web page that is confusing, poorly designed, or has ineptly described products will quickly fall to the bottom of the search results and thus only succeed in losing business to competitors.
Site Architecture Analysis & Optimization
Site Architecture is important we need to distinguish the different category and product pages. These pages serve separate purposes so the keyword strategy should reflect that. Capitalizing on specific keywords for each product will allow your business to lead search engine results for each specific product you offer.
Many of the principles of merchandising a physical store are very much applicable to a website. In a physical location, there are clearly delineated sections of the store. Supermarkets have individual aisles. The aisles contain specific product and are arranged in a logical shopper-centric format. The distinctions among the areas make the store easier to shop giving each section specific purposes. Similar to a physical location your website should have individual pages that serve specific purposes. Pages should be targeting specific keywords and have specific purposes. These principles make your site more user-friendly ultimately improving the convertibility but also increasing site engagement metrics. The secondary notion is utilizing this principle should minimize the possibility of individual pages competing for the same keywords. When multiple pages compete for the same keywords all the pages lose.
In addition to using targeted keywords to escalate the SEO viability of your product, writing long descriptions of your products will also help. When researching competitors, it also helps to look at similar items on large scale internet retailers and mimic their descriptions. For example, a simple item like a blender might have well over a thousand word description attached to it. Results might show that this blender then has a higher search return rate and subsequently a higher purchase rate over similar products that have lessened or more lackluster descriptions on their respective retail sites.
Keyword Mapping & Research
Keywords are the lifeblood to any successful SEO strategy. In the absence of demographic information, users are targeted via intent. Keywords are proxy for intent because after all, users have different keywords searching tendencies based on the stage of the purchasing funnel. To research and identifying the most effective keyword is paramount. Of course, not all keywords are the same. Users earlier in the funnel utilize keywords that are more informational. These keywords are often more general which serve the purpose for information gathering. As customers/users are more ready to make a purchase their keyword selection changes.
As an E-commerce business, we want to target the customer when they have reached the purchasing stage of the funnel. A custom tailored SEO plan for your e-commerce site, will create a top-down align for product and category pages and map keywords to the most relevant page for that search query. Understanding the nuances of a purchase user journey and the respective keywords will say your business time and money. We will identify these opportune keywords and keyword map your site as to ensure your pages are not competing for the same keywords.
eCommerce Competitor Analysis: What Should I be Looking At?
- Focus Keywords
- User Flow
- Content Quality
- Industry & Product Authority
- Category Listings Page
- Product Listings Page
- Product Details Page
- Cart Pages
- Check Out pages
- Overall Rankings
Completing an e-commerce competitor analysis can identify the quality and benchmark comparison of pages like homepage, Category listing, product listing, product details, and cart pages, set by top-ranking competitors. You are able to identify keywords and opportunities that may not have come up in the keywords research and mapping of the e-commerce SEO strategy. It’s important to match or exceed the benchmarks set by competitors already in top positions of the Google search results to qualify for top positions and rank as quickly as possible.
Target Market, Customers & Buyer Personas
With the immense amount of online products available, making sure your business shows up in front of your target market is vital to online success. When creating an effective marketing strategy, it is important to identify your target marketing, target customer and even create multiple buyer personas. This helps to ensure long terms success and growth in the ever-growing e-commerce retail environment. A well researched and implemented SEO strategy will maximize your sales and brand exposure online. If implemented correctly an E-commerce SEO strategy will allow your website to quickly gain visibility in the search results of Google, Bing & Yahoo.
Frequently Asked eCommerce Questions
We create custom ecommerce SEO strategies and pricing for each client based on several factors including: the history of their website, competition, number of product categories and number of product pages. Most our ecommerce SEO strategies range from $1500-$5000 per month.
The time it takes to rank keywords can vary widely based on several factors. Less competitive & long tail product keywords rank quicker than competitive & short tail keywords. Generally eCommerce SEO is a long term strategy and the best way to monitor overall success is to gauge the trajectory of SEO’s key performance indicators: Overall organic visibility, organic traffic and organic conversions. We usually need 6-12 months to show strong SEO growth. We also take into account Amazon’s rankings for product keywords we are targeting.
Yes. If you have the time, expertise and structured process. We’ve found a large number of ecommerce store owners and marketing manager don’t have the time, expertise or structured process to achieve excellent ecommerce SEO results.
Facebook, Instagram, Twitter, LinkedIn
A potential budget can be based on hundreds of factors, and your JEMSU team takes a lot of those into account before giving a budget recommendation. We reference multiple external and internal tools to find competition levels, average CPC’s, what your competitors spend monthly, and more to find the perfect budget for your business. Our strategy is never for you to spend the most, but for you to spend the smartest.
Absolutely! What’s the point of spending money each month if you don’t know what it’s doing for you? On average, our JEMSU clients received more phone calls than any other lead, and close more phone calls than any other lead. Without some form of call tracking, that data is never captured, and campaigns are never optimized towards truly top performing keywords and ads.
Yes. We use Google Ad’s machine learning in Shopping Ads, Smart Bidding and Smart Creatives wherever possible to achieve the best results.
You determine how much you want to spend on digital advertising. However, we recommend spending no less $1000 a month to gain statistic relevant data sets for optimization.
Google, Facebook, Instagram, YouTube, LinkedIn and Many More…..
Cost-per-clicks vary widely based on industry, market, desired position and impression share, keyword choice, etc. Simply put cost-per-clicks can vary from $.25-$50+
Yes. Organic traffic is often the largest source of website visitors to many ecommerce stores. In addition, organic traffic can have a strong conversion rate turning traffic into product sales.
Paid Advertising campaigns are known for their “immediate” results. While results can come faster than an organic channel like SEO, digital advertising still takes time to refine and optimize. Leads and sales can come in as early as day one. For most of our campaigns, results start to look good after about 2.5 months of consistent running. By month 6, we start to see consistent conversions at a reasonable CPA.
Sometimes PPC is looked at as a short term fix until SEO gets you ranking organically. While it can be helpful for that purpose, PPC has so much to offer on its own! In addition to quickly putting you on the top of search results page for your desired keywords, PPC visitors are 50% more likely to purchase something than organic visitors. Buyers are comfortable being advertised to on Google, so paid ads on high intent keywords get 65% of clicks. A winning strategy involves both SEO & PPC.
Ideally, your business can and should be running ads on both platforms. Both reach people at different points in their buying process and both can be effective to drive more leads and sales to your business. In your kickoff meeting with JEMSU, we talk about your advertising goals, your business, and your budget. By learning about these, we recommend which channels will work best for you in this moment, as well as provide an action plan for future channels to add to your marketing mix.
Success depends on what you are looking to get from your campaigns. Your JEMSU team helps you set realistic KPI’s from our first meeting, and checks in on those KPI’s as your campaign progresses. Whether your goal is to get more brand awareness or more sales, we work with you to achieve your goals throughout the life of your JEMSU campaign.