You might be thinking that this type of advertising sounds pretty invasive. How could advertisers know this much about me? This is a common concern amongst most consumers, and has been a topic of conversation in the media recently.
JEMSU follows all rules and regulations when it comes to using consumer information to inform our advertising campaigns. We work to educate our clients on the importance of privacy, and take an active role in consulting on the use of any customer information for advertising campaigns. We never use highly personal information like social security numbers, credit cards, or similar sensitive topics. We also advise our clients that they can only use information about their current customers in campaigns, and not information purchased from any list or lead generation sources.
In addition to JEMSU’s stance on customer privacy, platforms like Google and Facebook have their own rules around consumer data use. Most platforms inquire about where your information has come from, and have users sign disclaimers before uploading any information. Additionally, these platforms only allow certain pieces of information to be uploaded for customer matching, such as name, email, phone number, zip code, etc. They do not allow the upload of any sensitive content like financial or health information.
Advertising platforms also have rules in place around what language can be used in your advertising. Any ad copy or creative that feels too “personal” will be rejected from these platforms. This helps marketers stay creative in their copy, and use more compelling language to encourage a sale.