Knowledge is Power

SEO + Digital Advertising + CRO

Knowledge is Power // SEO + Digital Advertising + CRO + Social Media2020-05-20T19:46:49+00:00

Customer Behavior Modeling: What Does it Have to Do with CRO?

Customer Behavior Modeling: What Does it Have to Do with CRO? Customer behavior or consumer behavior is a parameter that has to do with sales, customer experience, and, in the end, Conversion Rate Optimization (CRO). In the most straightforward words possible, consumer behavior would describe how a customer

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5 Successful Email Automation Workflows

5 Successful Email Automation Workflows Email marketing automation eliminates small but time-consuming tasks like:  Preparing emailing lists Sending canned messages Manually scheduling events Isn’t there another way to tackle these tasks without dedicating so much time to them? Marketers and salespeople agree that they would like more time

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How to Get Your TikTok Videos to the For You Page (FYP)

How to Get Your TikTok Videos to the "For You" Page aka FYP TikTok has quickly become one of the most popular social media platforms worldwide.  TikTok has managed to reach over 1.5 billion total downloads and over 800 million active monthly users in just a few years. 

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How to Gain and Grow Brand Equity

How to Gain and Grow Brand Equity There is an elite tier in global brands, those households names which immediately spring to mind. Dove, Nike, Netflix… these brands have not just created powerful economic models, but they’ve also become a part of collective consciousness. Consumers know and trust their products

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How Long Does SEO Really Take to Work?

How Long Does SEO Really Take to Work? Patience may be a virtue, but when you’re sitting there patiently waiting for what seems like forever, you’re edging towards leaving patience for money. As they say, time is money. When it comes to search engine optimization, patience truly is

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ROAS Formula // How to Calculate Your Return on Ad Spend Manually

ROAS Formula - How to Calculate Your Return on Ad Spend Manually ROAS FormulaRevenue Generated by Ad Spend divided by Ad Spend(Revenue Generated by Ad Spend / Ad Spend)Example #1:  $4000 in revenue generated from $1000 in ad spend is $4000 / $1000 = 4 or 400% ROAS.Example #2. 

Influencer Partnerships: Are They Right For Your Brand?

Influencer Partnerships: Are They Right For Your Brand? Remember a time when Instagram influencers were limited to celebrities? We do, because Instagram feeds were much simpler back then. However, these days, your feed may be flooded with influencer posts - but are influencer collaborations still as effective as

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The Comprehensive Guide to Getting Started With Google Ads Smart Bidding

The Comprehensive Guide to Getting Started with Google Ads Smart Bidding This will come as no surprise to any loyal readers, but we are big fans of Google Ads over here at JEMSU. It’s the perfect advertising platform to use when you know exactly what your customers are

How CPCs Differ Across Online Ad Networks

How CPCs Differ Across Online Ad Networks There’s no shortage of buzz around digital advertising nowadays. It seems like every business big or small is looking for ways to grow their business online. With the proven ROI that online advertising provides, this is no surprise.Before getting started, it’s important to

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