Knowledge is Power

SEO + Digital Advertising + CRO

Knowledge is Power // SEO + Digital Advertising + CRO + Social Media2020-05-20T19:46:49+00:00

When To Change Your Google Ads Bid Strategy

When To Change Your Google Ads Bid Strategy It seems like new, automated AI bid strategies are being released by Google so often that it’s hard to keep up. Back in the day there were only a few bid strategies and for the most part, people set their

By |Categories: Digital Advertising, Google Ads|0 Comments

Instagram Reels for Your Business – Why You Need Reels, and How to Use Them

Instagram Reels for Your Business - Why You Need Reels, and How to Use Them If you’re here, then you’ve probably heard of Instagram Reels. And if you haven’t, then you still landed on the right blog post. We’re about to give a great crash course on what

Tackling Competitors With Massive Marketing Budgets: Google Paid Strategies To Level The Playing Field

Tackling Competitors With Massive Marketing Budgets: Google Paid Strategies To Level The Playing Field Coming up against a competitor with a massive marketing budget can be much like confronting a giant. As in the old story of David and Goliath, it is important to gauge the size of

By |Categories: Google Ads|0 Comments

Google Expands Phrase Match: What That Means for Your Business

Google Expands Phrase Match: What That Means for Your Business The beginning of February was marked by big news from Google: the PPC service is set to change its phrase match and broad match keyword match types. The company has said these changes will help companies reach their

By |Categories: Google Ads|0 Comments

How AI Fits in With Marketing in 2021

How AI Fits in With Marketing in 2021 If you keep your ears to the ground when it comes to marketing, it’s impossible not to have come across news and articles about artificial intelligence and its growing role in this field. One survey commissioned by MemSQL found that

Step by Step Guide on Proper Split Testing in Google Ads

Step By Step Guide On Proper Split Testing In Google Ads Split testing is an important part of perfecting any advertising campaign. Whatever metrics you're tracking - whether they’re clicks, click-through rates, leads, purchases, etc. - enough testing will help you find the right combination of factors to

By |Categories: Digital Advertising, Google Ads|0 Comments
Go to Top