Knowledge is Power

SEO + Digital Advertising + CRO

Knowledge is Power // Digital Advertising Blog2022-06-07T22:07:57+00:00

TikTok SEO – The Ultimate Guide to Boosting Your Video’s Reach and Ranking

TikTok SEO - The Ultimate Guide to Boosting Your Video’s Reach and Ranking Hello Tiktok - Gen Z’s favorite search engine. Prabhakar Raghavan, senior vice president of Google Knowledge and Information says,  “In our studies, something like almost 40% of young people, when they’re looking for a place for

75 Instagram Marketing Stats to Boost Reach and Conversions in 2022

75 Instagram Marketing Stats to Boost Reach and Conversions in 2022 October 6th 2022, Instagram will turn 12.  In these last few years, Instagram has become one of the most popular social media platforms in the digital world. Research shows that it is the 4th most active social media

70 Facebook Marketing Stats to Supercharge Your Business in 2022

70 Facebook Marketing Stats to Supercharge Your Business in 2022 6,690 days. That’s how long Facebook has been around for.  During these 18 years, Facebook has grown from a fun social platform to a powerful marketing platform.  After all, nearly 3 out of every 4 people in the United

How to Perform Local SEO Keyword Research

How to Perform Local SEO Keyword Research You’re looking for a welder in California. How do you find one? You search on Google.  Since you're looking for a local service, you’ll search for the term ‘Welder + California’. You might even go as far as to search for the

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10 Easy Tips to Improving Local SEO Strategy for Your Business

10 Easy Tips to Improving Local SEO Strategy for Your Business When customers are looking for local businesses near them, how do they find them? By Googling ‘local xyz business near me’, or some variation of this search query.  GIF - https://giphy.com/gifs/john-oliver-google-it-QVxeI5qhmlXAkqaAro Google’s survey shows that the search for

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8 Content Marketing Trends to Keep an Eye on in 2022 and Beyond

8 Content Marketing Trends to Keep an Eye on in 2022 and Beyond  66% of marketers expect their 2022 content marketing budget to increase more than their 2021 budget. Content marketing is constantly evolving, with a new trend coming up every 10 seconds. Pillar pages, AI powered content, voice

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The Ultimate Guide to Content Marketing in 2022

The Ultimate Guide to Content Marketing in 2022 When you hear the word content marketing, what pops in your mind? Blogs? SEO? Website copy? Viral social media content? Content marketing is a lot more than that and has been around forever. At least ever since people started telling stories. 

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7 Tried and Tested Ways to Grow Your Business on LinkedIn in 2022 And Beyond

7 Tried and Tested Ways to Grow Your Business on LinkedIn in 2022 And Beyond Did you know LinkedIn is growing at the rate of two new sign-ups per second? Launched in 2003 (fun fact - 5 months before Facebook and YouTube), LinkedIn has now become one of the

14 Different Ways to Use Video to Drive Growth on Instagram in 2022

 14 Different Ways to Use Video to Drive Growth on Instagram in 2022‘Video now accounts for almost half of all time spent on Facebook and on Instagram, Reels is the largest contributor to engagement growth,’ says CEO Mark Zuckerberg.We’ve entered a video-first world. Social platforms are prioritizing video content over