Knowledge is Power

SEO + Digital Advertising + CRO

Knowledge is Power // SEO + Digital Advertising + CRO + Social Media2020-05-20T19:46:49+00:00

Here’s What You Need To Know About Google Ads COVID-19 Credits

Here's What You Need To Know About Google Ads COVID-19 Credits On June 18th, JEMSU clients started receiving notifications that their Google Ads COVID-19 credit had arrived. Currently, we have seen 40 accounts receive the credit in amounts ranging from $100 to $750. When Google first announced the credit, little

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How To Make a Website a Primary Marketing Tool

How to Make a Website a Primary Marketing Tool Digital marketing is important for any business, but it is also crucial to understand what the components of your digital marketing strategy are to be able to use them correctly. In addition to that, you can also use some of these

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Make Your Instagram Work For You: Instagram Marketing For Businesses

Make Your Instagram Work For You: Instagram Marketing For Businesses With more than one billion monthly users, almost everyone and their dog (literally) has an Instagram these days. According to a survey by MarketingProfs and Sprout Social, 22% of millennials voted Instagram as their favorite social media platform. As marketers

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We reviewed 42 Google Ads accounts, here are the trends caused by COVID-19

We reviewed 42 Google Ads accounts, here are the trends caused by COVID-19 Let’s just say it, COVID-19 has wreaked havoc on the world lately. Between the health and economic issues, businesses of all sizes have been impacted in a number of ways. Unless you are lucky enough to be

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Why You Should Start SEO (or continue) During the COVID-19 Pandemic

Why You Should Start SEO (or continue) During the COVID-19 Pandemic We all have big fish to fry during a global pandemic - our safety, our family’s safety, maintaining mental health - the list is of the utmost importance. But as the economy seems to halt and our priorities become

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What Is the Instagram Algorithm in 2020? We Break It Down.

What Is the Instagram Algorithm in 2020? We Break It Down. It’s been a while since there was a major update to the Instagram algorithm. But understanding its history and the smaller updates, while frustrating, are still important. If trying to decipher the Instagram algorithm is a task you don’t

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Why You’ll NEED Digital Marketing After COVID-19

Why You’ll NEED Digital Marketing After COVID-19 At this point, it’d be hard to even make an educated guess when Coronavirus, or COVID-19, will end and we’ll all be able to go back to our normal lives. Through all of the news updates, online chatter, and governmental procedures, one thing

10 Interesting Coronavirus Stats

10 Interesting Coronavirus Stats The world is being inundated with two coronavirus stats, "confirmed cases" and "deaths".  Here are a few interesting coronvirus stats from Google Trends & Google Keyword Planner. 1. Coronavirus was searched 899,326,170 times in March 2020. 2. During the coronavirus crisis the west coast is more

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Exact Match Business Names are the New Exact Match Domain Names

Exact Match Business Names are the New Exact Match Domains Names The History of Exact Match Domain Names Several years ago optimizing an "exact match domain" or domain name that matched popular search queries exactly was a powerful way of improving search engine rankings and driving organic traffic.  For example,

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How to Use Machine Learning for SEO

How to Use Machine Learning for SEO Machine Learning, deep learning, and neural network technologies are undoubtedly the wave of the future.  Machine learning allows computer systems to perform specific tasks without using explicit instructions, rather than relying on patterns and inference instead.  These advanced technologies are a subsets of

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