Instagram Reels for Your Business – Why You Need Reels, and How to Use Them
Instagram Reels for Your Business - Why You Need Reels, and How to Use Them If you’re here, then you’ve probably heard of Instagram Reels. And if you haven’t, then you still landed on the right blog post. We’re about to give a great crash course on what
How to Become a Google My Business Expert!
How to Become a Google My Business Expert Google My Business has come a long way since the early days of the platform- from its ‘beta’ as as ‘Google Places’ to now being the premier platform for optimizing your website for local search! There are over three and a
Tackling Competitors With Massive Marketing Budgets: Google Paid Strategies To Level The Playing Field
Tackling Competitors With Massive Marketing Budgets: Google Paid Strategies To Level The Playing Field Coming up against a competitor with a massive marketing budget can be much like confronting a giant. As in the old story of David and Goliath, it is important to gauge the size of
How to Explain Digital Marketing To Your Parents
How to Explain Digital Marketing to Your Parents We all remember a time when we helped a parent or grandparent navigate the world of modern technology. Whether it’s not knowing how to log into Facebook, which button on the remote will turn on the TV, or how to
Content Comes in Many forms: An SEO Content Guide
Content Comes in Many forms: An SEO Content Guide What is SEO Content? You may have heard people talk about SEO content and how it is helping them dramatically change their business, but what is it exactly, and what is all the fuss about? At the core, Search
How long should my business be doing SEO?
How long should my business be doing SEO? The short answer? Forever. Never stop. We know you need more than that though. We understand SEO is an expense. It’s difficult to justify when tangible results are hard to achieve; especially when every SEO you speak to says the
Google Expands Phrase Match: What That Means for Your Business
Google Expands Phrase Match: What That Means for Your Business The beginning of February was marked by big news from Google: the PPC service is set to change its phrase match and broad match keyword match types. The company has said these changes will help companies reach their
How AI Fits in With Marketing in 2021
How AI Fits in With Marketing in 2021 If you keep your ears to the ground when it comes to marketing, it’s impossible not to have come across news and articles about artificial intelligence and its growing role in this field. One survey commissioned by MemSQL found that
Step by Step Guide on Proper Split Testing in Google Ads
Step By Step Guide On Proper Split Testing In Google Ads Split testing is an important part of perfecting any advertising campaign. Whatever metrics you're tracking - whether they’re clicks, click-through rates, leads, purchases, etc. - enough testing will help you find the right combination of factors to
Pinterest Ad Opportunities For Your Business
Pinterest Ad Opportunities for Your Business If you’ve been avoiding Pinterest for marketing, chances are you’ve been ignoring a big source of traffic — and even revenue. As JEMSU’s Pinterest rep put it: Pinterest is a platform for the future. Meaning, users browse the platform to plan
