Knowledge is Power

SEO + Digital Advertising + CRO

Knowledge is Power // SEO + Digital Advertising + CRO + Social Media2020-05-20T19:46:49+00:00

Pinterest Ad Opportunities For Your Business

Pinterest Ad Opportunities for Your Business If you’ve been avoiding Pinterest for marketing, chances are you’ve been ignoring a big source of traffic  —   and even revenue. As JEMSU’s Pinterest rep put it: Pinterest is a platform for the future. Meaning, users browse the platform to plan

The 12 Biggest Facebook Ads Mistakes We Find in Accounts

The 12 Biggest Facebook Ads Mistakes We Find in Accounts With over 9 million active advertisers, Facebook is far from just a social media platform. It has become an integral part of a customer’s journey, and has been found to heavily influence consideration and even drive direct sales

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What to do if your SEO rankings drop: Identifying why your SEO rankings dropped and how to fix

What to do if your SEO rankings drop:  Identifying why your rankings dropped and how to fix Your site’s rankings can tank in what seems like only a split second. If you, like a lot of other businesses and website owners, rely on first page rankings to bring in leads

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What is eCommerce Marketing? Ideas, Tools & Strategies for Growth in 2021

What is eCommerce Marketing? Ideas, Tools & Strategies for Growth in 2021 You have to be living in a cave if you've not been shopping and browsing eCommerce platforms in 2020! A trend that emerged in 2014, the leading eCommerce giants have changed how we shop and buy

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Customer Behavior Modeling: What Does it Have to Do with CRO?

Customer Behavior Modeling: What Does it Have to Do with CRO? Customer behavior or consumer behavior is a parameter that has to do with sales, customer experience, and, in the end, Conversion Rate Optimization (CRO). In the most straightforward words possible, consumer behavior would describe how a customer

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