Knowledge is Power

SEO + Digital Advertising + CRO

Knowledge is Power // Digital Advertising Blog2021-08-06T00:31:57+00:00

How to Create Ads from Published Instagram Posts and Stories

Instagram is one of the most popular social media platforms today. It not only keeps us connected to the people and friends around us, but it also keeps us updated on the latest trends. Advertising on Instagram might seem complicated but is in fact, not at all difficult as long

Do It Yourself: Conversion Rate Optimization (CRO)

Do It Yourself: Conversion Rate Optimization (CRO) Conversion Rate Optimization (CRO) can be a huge, on-going project that needs consistent optimization and review. Some agencies even have entire departments with multiple specialists dedicated to CRO. The art of conversion rate optimization can be overwhelming so we’ve listed some

7 Aspects That Will Make or Break Your Influencer Marketing Campaign

7 Aspects That Will Make or Break Your Influencer Marketing Campaign Using influencers to market your products, otherwise known as influencer marketing is one of the popular brand promotion techniques used in today’s digital marketing world. In other words. It’s a red-hot digital marketing strategy that every online

When To Change Your Google Ads Bid Strategy

When To Change Your Google Ads Bid Strategy It seems like new, automated AI bid strategies are being released by Google so often that it’s hard to keep up. Back in the day there were only a few bid strategies and for the most part, people set their

Instagram Reels for Your Business – Why You Need Reels, and How to Use Them

Instagram Reels for Your Business - Why You Need Reels, and How to Use Them If you’re here, then you’ve probably heard of Instagram Reels. And if you haven’t, then you still landed on the right blog post. We’re about to give a great crash course on what

How to Become a Google My Business Expert!

How to Become a Google My Business Expert Google My Business has come a long way since the early days of the platform- from its ‘beta’ as as ‘Google Places’ to now being the premier platform for optimizing your website for local search! There are over three and a

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Tackling Competitors With Massive Marketing Budgets: Google Paid Strategies To Level The Playing Field

Tackling Competitors With Massive Marketing Budgets: Google Paid Strategies To Level The Playing Field Coming up against a competitor with a massive marketing budget can be much like confronting a giant. As in the old story of David and Goliath, it is important to gauge the size of

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Content Comes in Many forms: An SEO Content Guide

Content Comes in Many forms: An SEO Content Guide What is SEO Content? You may have heard people talk about SEO content and how it is helping them dramatically change their business, but what is it exactly, and what is all the fuss about? At the core, Search

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