Incorporating Experiential Advertising Into Your Digital Paid Strategy

Incorporating Experiential Advertising Into Your Digital Paid Strategy The big questions in advertising have always been, “how do we break through the noise?” “How do we stand out against our competitors?” In the days of traditional advertising, it wasn’t as hard to cut through the noise because there just wasn’t as much noise

By |2021-06-30T23:44:11+00:00June 30th, 2021|Google Ads|Comments Off on Incorporating Experiential Advertising Into Your Digital Paid Strategy

When To Change Your Google Ads Bid Strategy

When To Change Your Google Ads Bid Strategy It seems like new, automated AI bid strategies are being released by Google so often that it’s hard to keep up. Back in the day there were only a few bid strategies and for the most part, people set their bids manually. Now with all

By |2021-06-09T20:31:32+00:00April 15th, 2021|Digital Advertising, Google Ads|Comments Off on When To Change Your Google Ads Bid Strategy

Tackling Competitors With Massive Marketing Budgets: Google Paid Strategies To Level The Playing Field

Tackling Competitors With Massive Marketing Budgets: Google Paid Strategies To Level The Playing Field Coming up against a competitor with a massive marketing budget can be much like confronting a giant. As in the old story of David and Goliath, it is important to gauge the size of your competitor, but also to

By |2022-03-18T19:47:36+00:00April 7th, 2021|Google Ads|Comments Off on Tackling Competitors With Massive Marketing Budgets: Google Paid Strategies To Level The Playing Field