How to Get Your TikTok Videos to the For You Page (FYP)

How to Get Your TikTok Videos to the "For You" Page aka FYP TikTok has quickly become one of the most popular social media platforms worldwide.  TikTok has managed to reach over 1.5 billion total downloads and over 800 million active monthly users in just a few years.  So the question everyone is

By |2020-11-13T17:38:23+00:00November 11th, 2020|Social Media Marketing, TikTok Marketing|Comments Off on How to Get Your TikTok Videos to the For You Page (FYP)

ROAS Formula // How to Calculate Your Return on Ad Spend Manually

ROAS Formula - How to Calculate Your Return on Ad Spend Manually ROAS FormulaRevenue Generated by Ad Spend divided by Ad Spend(Revenue Generated by Ad Spend / Ad Spend)Example #1:  $4000 in revenue generated from $1000 in ad spend is $4000 / $1000 = 4 or 400% ROAS.Example #2.  $40,000 in revenue generated from

By |2020-10-06T00:09:26+00:00October 2nd, 2020|Digital Advertising, Facebook Advertising, Google Ads, Search Marketing, SEO, Social Media Marketing|Comments Off on ROAS Formula // How to Calculate Your Return on Ad Spend Manually

Influencer Partnerships: Are They Right For Your Brand?

Influencer Partnerships: Are They Right For Your Brand? Remember a time when Instagram influencers were limited to celebrities? We do, because Instagram feeds were much simpler back then. However, these days, your feed may be flooded with influencer posts - but are influencer collaborations still as effective as they once were? The answer

By |2021-04-09T19:44:46+00:00September 30th, 2020|Social Media Marketing|Comments Off on Influencer Partnerships: Are They Right For Your Brand?

Ways to Use Instagram Stories for Ecommerce Businesses

Ways to Use Instagram Stories for Ecommerce Businesses Instagram is one of the fastest growing social media platforms, with a range of features your business could be taking advantage of. With over 500 million daily users, Instagram lets you reach new customers and build a connection with your current ones. If you’re not already using

By |2020-07-31T16:01:57+00:00July 31st, 2020|Instagram Marketing|5 Comments

Make Your Instagram Work For You: Instagram Marketing For Businesses

Make Your Instagram Work For You: Instagram Marketing For Businesses With more than one billion monthly users, almost everyone and their dog (literally) has an Instagram these days. According to a survey by MarketingProfs and Sprout Social, 22% of millennials voted Instagram as their favorite social media platform. As marketers who have been in the

By |2020-04-23T01:02:38+00:00April 23rd, 2020|Instagram Marketing, Social Media Marketing|Comments Off on Make Your Instagram Work For You: Instagram Marketing For Businesses

What Is the Instagram Algorithm in 2020? We Break It Down.

What Is the Instagram Algorithm in 2020? We Break It Down. It’s been a while since there was a major update to the Instagram algorithm. But understanding its history and the smaller updates, while frustrating, are still important. If trying to decipher the Instagram algorithm is a task you don’t even want on top of

By |2020-04-15T16:40:25+00:00April 11th, 2020|Instagram Marketing, Social Media Marketing|Comments Off on What Is the Instagram Algorithm in 2020? We Break It Down.

Why You’ll NEED Digital Marketing After COVID-19

Why You’ll NEED Digital Marketing After COVID-19 At this point, it’d be hard to even make an educated guess when Coronavirus, or COVID-19, will end and we’ll all be able to go back to our normal lives. Through all of the news updates, online chatter, and governmental procedures, one thing is for sure; a lot