The Ultimate Guide to Squarespace SEO in 2021
Congratulations: you’ve just made your first jump into online sales and built a website for your business on Squarespace. Now what? How do you make sure you’re ranking for those sweet, sweet high-value keywords and getting the traffic your site richly deserves? Step I: Make Awesome, Targeted Content Ultimately,
How To Explain Organic vs. Paid Social Media To Your Parents
How To Explain Organic vs. Paid Social Media To Your Parents This blog is once again dedicated to my parents who are unsure how to differentiate social media marketing versus social media advertising. Now that they’ve read up on “How to Explain Digital Marketing to Your Parents,” it’s
How The Apple Update Has Affected Our Clients & What To Do Next
How The Apple Update Has Affected Our Clients & What To Do Next If you know anything about advertising, then you probably don’t want to hear me babble about the Apple IOS update. This however is more geared towards business owners who have no idea what’s going on
How to Create Conversion Friendly Content
How to Create Conversion Friendly Content In this day in age, everything is done online and like most businesses out there, in order to keep up with the quickly changing digital landscape, you need to create a robust marketing strategy to find and convert the customers looking for
How to Make LinkedIn Work For You
How to Make LinkedIn Work For You LinkedIn can have so much power in promoting your brand. Known as the most “professional” among the major social networking websites, it’s used by over 2.5 billion business professionals. It may be hard to believe, but at its current pace, LinkedIn
Incorporating Experiential Advertising Into Your Digital Paid Strategy
Incorporating Experiential Advertising Into Your Digital Paid Strategy The big questions in advertising have always been, “how do we break through the noise?” “How do we stand out against our competitors?” In the days of traditional advertising, it wasn’t as hard to cut through the noise because there
How to Create Ads from Published Instagram Posts and Stories
Instagram is one of the most popular social media platforms today. It not only keeps us connected to the people and friends around us, but it also keeps us updated on the latest trends. Advertising on Instagram might seem complicated but is in fact, not at all difficult as long
Do It Yourself: Conversion Rate Optimization (CRO)
Do It Yourself: Conversion Rate Optimization (CRO) Conversion Rate Optimization (CRO) can be a huge, on-going project that needs consistent optimization and review. Some agencies even have entire departments with multiple specialists dedicated to CRO. The art of conversion rate optimization can be overwhelming so we’ve listed some
7 Aspects That Will Make or Break Your Influencer Marketing Campaign
7 Aspects That Will Make or Break Your Influencer Marketing Campaign Using influencers to market your products, otherwise known as influencer marketing is one of the popular brand promotion techniques used in today’s digital marketing world. In other words. It’s a red-hot digital marketing strategy that every online
When To Change Your Google Ads Bid Strategy
When To Change Your Google Ads Bid Strategy It seems like new, automated AI bid strategies are being released by Google so often that it’s hard to keep up. Back in the day there were only a few bid strategies and for the most part, people set their
