Knowledge is Power // Digital Advertising Blog2022-06-07T22:07:57+00:00

How to Get Your TikTok Videos to the For You Page (FYP)

How to Get Your TikTok Videos to the "For You" Page aka FYP TikTok has quickly become one of the most popular social media platforms worldwide.  TikTok has managed to reach over 1.5 billion total downloads and over 800 million active monthly users in just a few years. 

By |Categories: Social Media Marketing, TikTok Marketing|Comments Off on How to Get Your TikTok Videos to the For You Page (FYP)

How to Gain and Grow Brand Equity

How to Gain and Grow Brand Equity There is an elite tier in global brands, those households names which immediately spring to mind. Dove, Nike, Netflix… these brands have not just created powerful economic models, but they’ve also become a part of collective consciousness. Consumers know and trust their products

By |Categories: Branding|Comments Off on How to Gain and Grow Brand Equity

How Long Does SEO Really Take to Work?

How Long Does SEO Really Take to Work? Patience may be a virtue, but when you’re sitting there patiently waiting for what seems like forever, you’re edging towards leaving patience for money. As they say, time is money. When it comes to search engine optimization, patience truly is

By |Categories: Local SEO, SEO|Comments Off on How Long Does SEO Really Take to Work?

ROAS Formula // How to Calculate Your Return on Ad Spend Manually

ROAS Formula - How to Calculate Your Return on Ad Spend Manually ROAS FormulaRevenue Generated by Ad Spend divided by Ad Spend(Revenue Generated by Ad Spend / Ad Spend)Example #1:  $4000 in revenue generated from $1000 in ad spend is $4000 / $1000 = 4 or 400% ROAS.Example #2. 

By |Categories: Digital Advertising, Facebook Advertising, Google Ads, Search Marketing, SEO, Social Media Marketing|Comments Off on ROAS Formula // How to Calculate Your Return on Ad Spend Manually

Influencer Partnerships: Are They Right For Your Brand?

Influencer Partnerships: Are They Right For Your Brand? Remember a time when Instagram influencers were limited to celebrities? We do, because Instagram feeds were much simpler back then. However, these days, your feed may be flooded with influencer posts - but are influencer collaborations still as effective as

By |Categories: Social Media Marketing|Comments Off on Influencer Partnerships: Are They Right For Your Brand?

The Comprehensive Guide to Getting Started With Google Ads Smart Bidding

The Comprehensive Guide to Getting Started with Google Ads Smart Bidding This will come as no surprise to any loyal readers, but we are big fans of Google Ads over here at JEMSU. It’s the perfect advertising platform to use when you know exactly what your customers are

By |Categories: AI Marketing, Digital Advertising, Google Ads, Search Marketing|Comments Off on The Comprehensive Guide to Getting Started With Google Ads Smart Bidding

How CPCs Differ Across Online Ad Networks

How CPCs Differ Across Online Ad Networks There’s no shortage of buzz around digital advertising nowadays. It seems like every business big or small is looking for ways to grow their business online. With the proven ROI that online advertising provides, this is no surprise.Before getting started, it’s important to

By |Categories: Digital Advertising, Facebook Advertising, Google Ads|Comments Off on How CPCs Differ Across Online Ad Networks

How to Choose a Blog Topic for Ranking and Driving Traffic

How to Choose a Blog Topic for Ranking AND Driving Traffic Blogs have been around since the late ‘90’s and their purpose has shifted quite a bit ever since. Truncated from “web log,” blogs’ main purpose back then was to read like a diary. While some blogs still

By |Categories: Content|Comments Off on How to Choose a Blog Topic for Ranking and Driving Traffic

Ways to Use Instagram Stories for Ecommerce Businesses

Ways to Use Instagram Stories for Ecommerce Businesses Instagram is one of the fastest growing social media platforms, with a range of features your business could be taking advantage of. With over 500 million daily users, Instagram lets you reach new customers and build a connection with your current ones.

By |Categories: Instagram Marketing|5 Comments