About Chris Sams

Chris is the President & CMO of JEMSU. He has spent the last 15 years creating & executing SEO and digital advertising strategies for hundreds of businesses.

How to Become a Google My Business Expert!

How to Become a Google My Business Expert Google My Business has come a long way since the early days of the platform- from its ‘beta’ as as ‘Google Places’ to now being the premier platform for optimizing your website for local search! There are over three and a half billion searchers using GMB,

By |2021-06-09T20:31:49+00:00April 7th, 2021|SEO|Comments Off on How to Become a Google My Business Expert!

Content Comes in Many forms: An SEO Content Guide

Content Comes in Many forms: An SEO Content Guide What is SEO Content? You may have heard people talk about SEO content and how it is helping them dramatically change their business, but what is it exactly, and what is all the fuss about? At the core, Search Engine Optimization (SEO) is all

By |2021-06-09T20:32:19+00:00April 2nd, 2021|SEO|1 Comment

The 12 Biggest Facebook Ads Mistakes We Find in Accounts

The 12 Biggest Facebook Ads Mistakes We Find in Accounts With over 9 million active advertisers, Facebook is far from just a social media platform. It has become an integral part of a customer’s journey, and has been found to heavily influence consideration and even drive direct sales depending on your industry.  While

By |2021-01-14T02:23:34+00:00January 14th, 2021|Facebook Advertising|6 Comments

JEMStones – Search Engine News – An SEO Podcast – S1E8

https://youtu.be/cwbN8lFi8tA Transcript: Matt (00:02): And welcome back to the JEMStones podcast. I'm your host, Matt Lewis joined again by Kimmy and Julian. How's it going guys? Kimmy (00:09): Hey there. Good. How are you doing? Matt (00:11): Good. Good. We got a lot of Google news to talk about today. First up something that we've

By |2020-12-29T21:27:06+00:00December 29th, 2020|Uncategorized|Comments Off on JEMStones – Search Engine News – An SEO Podcast – S1E8

JEMStones – Search Engine News – An SEO Podcast – S1E7 (No Camera Episode)

https://youtu.be/4OiPXvWv2jg Transcript: Matt (00:03): And we're live. Welcome to the JEMStones podcast. It's your host, Matt Lewis joined by Kimmy. Julian is out today. He is doing a site migration and based off of what it looks like on the podcast, it looks like he took the cameras with him. We don't have cameras today,

By |2020-12-29T21:25:08+00:00December 29th, 2020|Uncategorized|Comments Off on JEMStones – Search Engine News – An SEO Podcast – S1E7 (No Camera Episode)

JEMStones – Search Engine News – An SEO Podcast – S1E6

https://youtu.be/rs920F1S8KE   Transcript: Matt (00:03): And welcome back to another JEMStones SEO podcast. I'm your host, Matt Lewis, again, joined by Julian and Kimmy. How's it going? Kimmy (00:13): Hey, doing good. How you doing? Doing Matt (00:15): Good. I just saw Phantom Google coffee mug there. Julian (00:19): Yeah, the ghost. Yeah, it had

By |2020-12-29T21:22:11+00:00December 29th, 2020|Uncategorized|Comments Off on JEMStones – Search Engine News – An SEO Podcast – S1E6

JEMStones – Search Engine News – An SEO Podcast – S1E5

https://youtu.be/vAThcebF8TI   Transcript: Matt (00:03): Welcome to another Jemstones podcast. The first podcast in October, again, I'm your host, Matt Lewis. And I'm joined again by Julian and Kimmy. How are you guys doing?     Julian (00:04): Good. Good   Kimmy (00:05): Hi there.   Matt (00:06): All right. Well, we were out for a

By |2020-12-29T21:20:24+00:00December 29th, 2020|Uncategorized|Comments Off on JEMStones – Search Engine News – An SEO Podcast – S1E5

How to Get Your TikTok Videos to the For You Page (FYP)

How to Get Your TikTok Videos to the "For You" Page aka FYP TikTok has quickly become one of the most popular social media platforms worldwide.  TikTok has managed to reach over 1.5 billion total downloads and over 800 million active monthly users in just a few years.  So the question everyone is

By |2020-11-13T17:38:23+00:00November 11th, 2020|Social Media Marketing, TikTok Marketing|Comments Off on How to Get Your TikTok Videos to the For You Page (FYP)

How Long Does SEO Really Take to Work?

How Long Does SEO Really Take to Work? Patience may be a virtue, but when you’re sitting there patiently waiting for what seems like forever, you’re edging towards leaving patience for money. As they say, time is money. When it comes to search engine optimization, patience truly is a virtue that will bring

By |2020-10-06T03:05:02+00:00October 6th, 2020|Local SEO, SEO|Comments Off on How Long Does SEO Really Take to Work?

ROAS Formula // How to Calculate Your Return on Ad Spend Manually

ROAS Formula - How to Calculate Your Return on Ad Spend Manually ROAS FormulaRevenue Generated by Ad Spend divided by Ad Spend(Revenue Generated by Ad Spend / Ad Spend)Example #1:  $4000 in revenue generated from $1000 in ad spend is $4000 / $1000 = 4 or 400% ROAS.Example #2.  $40,000 in revenue generated from

By |2020-10-06T00:09:26+00:00October 2nd, 2020|Digital Advertising, Facebook Advertising, Google Ads, Search Marketing, SEO, Social Media Marketing|Comments Off on ROAS Formula // How to Calculate Your Return on Ad Spend Manually