Do It Yourself: Conversion Rate Optimization (CRO) Conversion Rate Optimization (CRO) can be a huge, on-going project that needs consistent optimization and review. Some agencies even have entire departments with multiple specialists dedicated to CRO. The art of conversion rate optimization can be overwhelming so we’ve listed some low-hanging-fruit practices to implement on

Customer Behavior Modeling: What Does it Have to Do with CRO? Customer behavior or consumer behavior is a parameter that has to do with sales, customer experience, and, in the end, Conversion Rate Optimization (CRO). In the most straightforward words possible, consumer behavior would describe how a customer or a consumer-like entity -