What steps are involved in setting up Call Tracking in Google Ads?

Planning Your Call Tracking Setup

When planning your call tracking setup, you need to consider the types of calls you want to track and the overall structure of the campaigns you’ll use to track them. You’ll need to decide if you’ll be using a call-only campaign with a call extension, or if you’ll be integrating call tracking into your existing search ads campaigns. Additionally, you’ll need to determine the best methods for tracking call performance, such as call duration, missed calls, and/or repeat callers.

In order to accurately measure the success of your call tracking setup, you should also set up specific targets such as cost per calls or call leads. Setting up realistic targets and call tracking metrics allows you to track performance and adjust your campaigns if needed.

Once the planning stage is complete and you have a strategy for call tracking in place, you can begin to setup your call tracking campaigns and integrations. Steps involved in setting up call tracking include creating a call-only campaign and setting up a call extension, setting up call conversion tracking, and performing site-side configuration to integrate Google Ads with your website. Finally, you will need to add call-only ads to your search ads and use best practices for optimizing performance.

By following these steps, you can ensure that your call tracking setup is successful and you can accurately measure the performance of your campaigns.

Creating a Call-Only Campaign and Setting Up a Call Extension

Creating a call-only campaign in Google Ads allows users to run campaigns specifically designed to drive customer calls rather than clicks. When setting up a call-only campaign, you choose the campaign type – either search or display – and then enter the same criteria as you would for any other campaign. However, when creating a call-only campaign, you won’t be able to create any display ads. You can only set up call extensions, which are the main elements of the campaign and will allow users to click directly through to call your business. When setting up a call-only campaign, it’s important to choose the right settings and have the correct information ready to create a successful campaign.

Call extensions can be added to existing campaigns to provide customers with the option of calling your business directly from a search result. They include options like formatting telephone numbers, setting up call forwarding and recording, and localizing the number on a map. In order to make the most of your call extensions, it’s important to ensure all of these settings are correctly configured and the ad is properly optimized to target the right audience.

Setting up call tracking in Google Ads is a relatively simple process. Once you’ve created a call-only campaign, you can use Google’s Conversion Tracking feature to track and measure calls that your campaign drives. This involves setting up a call tracking number in the Google Ads interface, and then testing it to make sure it is providing accurate data. Additionally, you may need to customize your campaign settings to ensure that the call tracking number is displayed in the right place. After that, you’ll want to make sure that your campaign is properly optimized to maximize your results and track progress over time.

Setting Up Call Conversion Tracking

Setting up call conversion tracking for Google Ads campaigns requires first creating a specific tracking number for each campaign/ad. This tracking number allows Google Ads to tie the resulting call back to the ad. Ask your call tracking service provider for details on how to set up call conversion tracking for their service. If you are self-hosting the call tracking software, then you’ll need to retrieve the code and apply it to each specific page where you’d like to track calls. Once you’ve set up call conversion tracking, you can now track how many calls your ads generate, which ones convert, how long the calls last, etc.

Steps to set up call tracking in Google Ads:
1. Choose the right call tracking provider to use with Google Ads.
2. Select the type of call tracking you want to use.
3. Set up a call-only campaign in Google Ads.
4. Generate a unique tracking number for each campaign/ad.
5. Retrieve the code from your call tracking software (or from the provider) and apply it to each page you’d like to track calls.
6. Determine the rules to handle forward calls from Google Ads.
7. Monitor the calls and associated metrics in Google Ads.
8. Optimize and adjust the calls to maximize campaign performance.

Site-Side Configuration (Integrating Google Ads with Your Website)

Integrating your Google Ads campaigns with your website is a critical step in setting up Call Tracking. This integration creates a system in which Google Ads can accurately monitor and record all phone calls initiated by a customer who directly clicked on your ad. Your website will need to be equipped with a tracking tool that will capture the data from each phone call, including the length of the call and the device used. This tracking tool will then transmit this data to Google Ads, where you can analyze it.

One of the most important components of Site-Side Configuration is to make sure all your website pages are mapped correctly and the proper tracking codes are embedded. This will ensure that the tracking tool can accurately capture data from each call, which will be needed to track and measure the performance of your call tracking campaigns.

In addition to setting up the Site-Side Configuration, you will need to enter some information into the Google Ads interface. This includes setting up call forwarding from your ads, inputting your phone number, and defining the preferred timezone for when your calls occur.

Once the Site-Side Configuration and Google Ads setup is complete, you can start running your call-only campaigns and begin tracking the performance of your campaigns. You will be able to receive information about the number of calls initiated by your ads and measure the performance of each ad, keyword, and other targeting parameters. This information is extremely insurance for assessing the return on investment of your call-only campaigns and optimizing them for further success.

Adding Call-Only Ads to Search Ads

Adding Call-Only Ads to Search Ads is an essential step in setting up Call Tracking in Google Ads. It is important to note that setting up Call-Only Ads requires creating them separately from Search Ads. When creating a Call-Only Ad, the main headline, description, and URL fields provided for Search Ads will not be used since there are separate fields for a business name, phone number, and display URL. It is also important to make sure that the phone number used for the Call-Only Ad is the same one that is used for Call Conversion Tracking. This helps ensure that calls made from the Call-Only Ads are properly tracked and attributed. When setting up a Call-Only Ad, marketers should also consider using an ad extension that directs users to a page that provides more details about the business, such as a website homepage or specific product or service page. This helps provide more information to users that may be more likely to convert and can also improve the ad’s overall performance.

In addition to setting up the Call-Only Ad itself, marketers should consider incorporating advanced targeting practices to maximize their return on investment and get the most out of their Call-Only Ads. For instance, marketers should consider using geography targeting to segment their Call-Only Ads by geolocation and bid adjustments to increase bids for users that are more likely to convert. Additionally, marketers should also consider using demographic, device, and search term targeting to create more contextually relevant ads that are tailored to specific audiences.

Overall, setting up Call Tracking in Google Ads starts with the basics of planning for the setup, creating a Call-Only Campaign and Setting Up a Call Extension, and setting up Call Conversion Tracking. All of these steps are necessary for a successful Call Tracking setup, but once they are complete, adding Call-Only Ads to Search Ads can be the last step. By using advanced targeting practices and making sure that the same phone number is used for both the Call-Only Ads and for Call Conversion Tracking, marketers can ensure that their Call Tracking setup is optimized for success.

Best Practices for Optimizing Your Call Tracking Performance

Having a well-optimized call tracking setup is essential for a successful call tracking campaign. Optimizing the performance of your call tracking setup involves a variety of best practices such as using targeted keywords, using the best possible ad placements, making sure your call-only ads are displayed frequently, and creating targeted and relevant landing pages. Additionally, it is important to track, measure, and analyze the results of your call tracking campaign. This helps to identify what is working and what needs to be improved.

Setting up Call Tracking in Google Ads requires a few steps. First, you need to plan for the tracking setup and decide which goals should be tracked. Next, a call-only campaign must be created and a call extension must be set up. Then, call conversion tracking needs to be set up, appropriate site-side configuration must be completed, and call-only ads must be added to the search campaign. Finally, best practices for optimizing call tracking performance should be implemented. This includes researching and exploring targeted keywords, finding the best ad placements, creating targeted and relevant landing pages, and tracking, measuring, and analyzing the results of the call tracking campaign.

FAQS – What steps are involved in setting up Call Tracking in Google Ads?

1. What is Call Tracking in Google Ads?
Answer: Call tracking in Google Ads is a feature that enables advertisers to track phone calls from online ads, measure the effectiveness of their search and display campaigns, and gain insights into customer behaviour.

2. How do I set up Call Tracking in Google Ads?
Answer: To set up call tracking in Google Ads, you need to enable your phone number to be attached to your ads and configure the call settings.

3. What information do I need to set up Call Tracking?
Answer: To set up call tracking, you need an “Ad Group Name”, a “Call-Tracking Phone Number”, and a “Click-to-Call Number” associated with each ad group.

4. What are the benefits of Call Tracking?
Answer: The benefits of call tracking include: tracking ads performance, understanding customer behaviour, monitoring customer satisfaction, identifying trends and problems, and improving ad performance.

5. How long does Call Tracking take to set up?
Answer: Setting up call tracking in Google Ads can take anywhere from 15 minutes up to one hour, depending on the complexity of the campaign.

6. Is Call Tracking easy to use?
Answer: Yes, call tracking is easy to use and understand. It provides insights into customer behaviour and can improve ad performance.

7. How accurate is Call Tracking?
Answer: Call tracking is generally quite accurate, as it is based on a variety of metrics.

8. Is Call Tracking free?
Answer: Call tracking is a free feature of Google Ads, but you will need to buy a Google Ads account in order to be able to use it.

9. What type of call information can I view in Call Tracking?
Answer: You can access a variety of call information in call tracking such as phone call origin, call length, caller’s impressions of ads, and details of the conversation.

10. How do I track keyword performance with Call Tracking?
Answer: You can track keyword performance with call tracking by setting up call tracking numbers for each keyword and then tracking how many calls they generate. This can give you insight into which keywords are driving calls and conversions.