How will emerging SEO trends in 2024 impact flooring contractors?
As the digital landscape continues to evolve at a breakneck pace, flooring contractors must stay abreast of the latest trends in Search Engine Optimization (SEO) to maintain a competitive edge. In the year 2024, emerging SEO trends are expected to impact virtually every industry, and the flooring sector is no exception. These trends will not only dictate how contractors approach their online presence but also determine their visibility to potential customers in an increasingly crowded digital marketplace.
JEMSU, a leading full-service digital advertising agency, specializes in harnessing the power of search engine marketing to propel businesses forward. With an eye on the future, JEMSU understands that for flooring contractors, adapting to new SEO strategies is not just an option but a necessity for growth and sustainability. As voice search becomes more prevalent, local SEO gains further importance, and the algorithms governing search results become even smarter, JEMSU is poised to guide flooring contractors through the maze of 2024’s SEO trends.
These trends have the potential to redefine the way flooring contractors connect with their target audience, optimize their websites, and curate their content to meet the specific needs of consumers. JEMSU’s expertise in the dynamic realm of digital marketing means that flooring contractors can expect to stay ahead of the curve, leveraging these emerging trends to increase online visibility, enhance user experience, and ultimately drive more business in an increasingly digital-first world.
Instant SEO Checker + Score & Report
Enter the URL of any landing page to see how optimized it is for one keyword or phrase...
Voice Search Optimization
In the rapidly evolving world of SEO, voice search optimization is becoming increasingly significant, especially as we move towards 2024. With the advent of smart speakers and virtual assistants like Amazon’s Alexa, Google Assistant, and Apple’s Siri, more people are using voice commands to perform internet searches. This shift in user behavior is something that flooring contractors must adapt to, and JEMSU is at the forefront of this transition, helping businesses optimize for voice search.
Voice search queries tend to be longer and more conversational than traditional text-based searches. This means that for flooring contractors, it’s crucial to incorporate more natural language into their website content. JEMSU assists by integrating long-tail keywords and questions that potential customers might ask aloud. For example, instead of targeting a short keyword like “flooring,” JEMSU would suggest more detailed phrases like “What is the best type of flooring for high-traffic areas?” This approach aligns with the way people speak, making it more likely for a contractor’s site to come up in voice searches.
Statistics show that voice search is not just a passing trend. According to a study by Juniper Research, there will be an estimated 8 billion digital voice assistants in use by 2023, indicating a significant potential for growth in this area. Flooring contractors who optimize for voice search, with the help of JEMSU, are positioning themselves to be more accessible to this expanding user base.
Another aspect of voice search optimization is focusing on local SEO. Since many voice searches are local in nature, such as “hardwood flooring installers near me,” it’s important for contractors to ensure that their local listings are accurate and complete. JEMSU excels in enhancing local presence by managing Google My Business profiles and garnering positive reviews, which are often read aloud by virtual assistants during a voice search.
By embracing voice search optimization, flooring contractors can stay ahead of the curve and ensure that they are not just heard, but also chosen, when a potential customer asks their smart device about flooring services. JEMSU’s expertise in digital advertising and SEO strategies is an invaluable asset for any contractor looking to thrive in the voice search era.
Google Ads Success Example
The Challenge: The Challenge: Increase new dental patients with better Google Ads campaigns.
Mobile-First Indexing
With the advent of mobile-first indexing, the way websites are crawled and indexed by search engines has seen a significant shift, and this trend is expected to become even more prominent by 2024. Mobile-first indexing means that search engines like Google prioritize the mobile version of a website when evaluating its content and structure for ranking purposes. For flooring contractors, this shift necessitates a mobile-centric approach to their online presence.
JEMSU understands the critical importance of this trend for flooring contractors looking to stay competitive in the digital landscape. As mobile devices continue to dominate internet usage, with over 50% of global website traffic now coming from mobile phones, ensuring a website is optimized for these users is not just beneficial, it’s imperative. A mobile-friendly website must display well on smaller screens, have touch-friendly navigation, and load quickly to provide a seamless experience for potential customers.
Furthermore, Google’s emphasis on mobile-first indexing means that the user experience on mobile can significantly impact a flooring contractor’s search engine rankings. As a leading digital advertising agency, JEMSU helps flooring contractors develop responsive web designs that adapt to various screen sizes and devices. This approach ensures that all site visitors, regardless of the device they are using, can easily access information about flooring options, services, and contact details.
Moreover, since mobile users often search for local services, mobile optimization goes hand-in-hand with local SEO strategies. Flooring contractors must ensure that their local business listings are accurate and complete, which also involves leveraging Google My Business to its fullest potential. By doing so, they can improve their visibility in local search results, which is often where mobile searchers are looking.
In summary, as mobile-first indexing becomes the norm, flooring contractors must adapt their digital strategies accordingly. By partnering with JEMSU, contractors can ensure their websites not only meet the technical requirements of mobile-first indexing but also provide an outstanding user experience that translates into higher engagement and conversion rates. This strategic approach can be a game-changer in a market where mobile connectivity is increasingly becoming the primary means through which potential customers engage with businesses.
Local SEO and Google My Business Enhancements
Local SEO is becoming increasingly critical for flooring contractors looking to stand out in their local markets. As we look towards 2024, the emphasis on local search engine optimization (SEO) is expected to grow, with Google My Business (GMB) playing a pivotal role in how businesses connect with their communities. At JEMSU, we understand that for flooring contractors, local visibility is key to driving foot traffic and generating leads.
The enhancements to Google My Business can provide flooring contractors with more ways to showcase their business, services, and products directly in search results. With features like Posts, Q&A, and the ability to upload photos and videos, contractors have the opportunity to engage with potential customers before they even visit the website. For instance, a flooring contractor could use GMB to post about a new line of eco-friendly flooring materials, effectively capturing the attention of environmentally conscious local shoppers.
Moreover, statistics indicate that “near me” searches have seen a significant increase in recent years, with users often looking for businesses and services within their vicinity. This trend underscores the importance of ensuring that a flooring contractor’s GMB profile is not only claimed and verified but also fully optimized with accurate information, such as address, phone number, hours of operation, and customer reviews.
Engagement on GMB profiles also matters. Responding to reviews, whether positive or negative, can demonstrate a contractor’s commitment to customer satisfaction. For example, a positive review mentioning the high quality of workmanship can be reinforced with a thank you message, while a negative review about delayed installation can be addressed with an empathetic response and an offer to resolve the issue. This level of interaction can improve a business’s reputation and increase its chances of being favored by Google’s local search algorithms.
Furthermore, analogies can help to illustrate the importance of local SEO for flooring contractors. Think of your GMB profile as your business’s digital storefront. Just as you would ensure your physical storefront is attractive, well-signed, and easy to find, your digital storefront needs to be equally inviting and informative. With the right local SEO strategies in place, including the optimization of your GMB profile, JEMSU can help your flooring business become the go-to choice for customers in your area.
As local SEO and Google My Business continue to evolve, JEMSU stays at the forefront of these changes, ensuring that flooring contractors are not only found by their local customers but also chosen over the competition. By leveraging these enhancements and implementing strategic local SEO practices, businesses can expect to see a significant impact on their local search rankings and overall online visibility in 2024 and beyond.
SEO Success Story
The Challenge: The Challenge: Design an SEO friendly website for a new pediatric dentist office. Increase new patient acquisitions via organic traffic and paid search traffic. Build customer & brand validation acquiring & marketing 5 star reviews.
Artificial Intelligence and Machine Learning in Search Algorithms
Artificial Intelligence (AI) and Machine Learning (ML) are revolutionizing the way search engines operate, and this is particularly important for industries like flooring contractors, where competition can be fierce and staying on top of search engine results pages (SERPs) is crucial. The use of AI and ML in search algorithms means that search engines are becoming more sophisticated in understanding user intent, delivering personalized results, and even detecting and penalizing black-hat SEO tactics.
At JEMSU, we understand that for flooring contractors, it’s essential to adapt to these changes to maintain visibility online. As AI and ML continue to evolve, they will increasingly influence search rankings. Algorithms can analyze user behavior, such as the time spent on a page or the bounce rate, to determine the relevance and value of content to a user’s query. With AI’s growing capability to interpret the quality of content, it becomes imperative for flooring contractors to produce genuinely useful and informative content for their audience.
For example, if a homeowner is searching for “durable hardwood flooring options,” an AI-enhanced search engine might prioritize content from a flooring contractor’s website that not only includes those keywords but also provides in-depth comparisons, benefits, and maintenance tips for various hardwood flooring options. The search algorithm could consider the comprehensiveness of the content, the user engagement with the page, and even the page’s loading speed, which is also a factor determined by AI and ML.
Moreover, AI and ML can identify patterns and trends in large sets of data, such as search query data, to predict future behaviors and preferences. This can enable businesses like JEMSU to better anticipate the needs and questions of potential customers, creating content that addresses those areas before they become oversaturated in the market.
As AI becomes more integrated with search algorithms, the ability for search engines to personalize search results will also increase. This means that flooring contractors will need to consider not just general SEO best practices but also how to cater to the individual needs and search behaviors of their target audience. Personalization can lead to more qualified leads, as the content that ranks well for a particular user is more likely to resonate with them and lead to a conversion.
In summary, the incorporation of AI and ML into search algorithms is a trend that cannot be ignored by flooring contractors who wish to remain competitive. JEMSU is poised to help these businesses navigate the complexities of AI-enhanced SEO, ensuring that their digital content strategy is not only current but also predictive and responsive to the dynamic landscape of search behaviors.
Jemsu has been a great asset for us. The results have grown at strong positive linear rate. They have been extremely accessible, flexible, and very open about everything. Natalya is a star example of how to work with your accounts to drive them forward and adjusts to their quirks. Jaime is able to clearly communicate all of the work that is being done behind the scenes and make sure that all of my team is understanding.
I couldn’t be more pleased with my JEMSU Marketing Team!
Julia, Tamara, Joelle and Dally have exceeded my expectations in professionalism, creativity, organization, and turn around time with my Social Media Management project.
I have thoroughly enjoyed sharing my journey with this team of empowered women!
Thank you JEMSU! Your team designed and launched my new website, and developed strategies to drive traffic to my site, which has increased my sales. I highly recommend your Website & SEO Agency!
Jemsu has always been professional and wonderful to work with on both the SEO and website design side. They are responsive and take the time to explain to us the complicated world of SEO.
Jemsu is an excellent company to work with. Our new website blows away our competition! Unique, smooth, and flawless. Definite wow factor!
The folks at JEMSU were excellent in designing and launching our new website. The process was well laid out and executed. I could not be happier with the end product and would highly recommend them to anyone.
Jemsu is a great company to work with. Two prong approach with a new site and SEO. They totally redesigned my website to be more market specific, responsive, and mobile friendly. SEO strategy is broad based and starting to kick in. My marketing will also be adding Facebook and Google ads in the coming weeks. Thanks for your all you hard work.
JEMSU has wworked with our team to create a successful campaign including incorporating an overall rebranding of our multiple solutions. The JEMSU team is embracing of our vision and responds timely with life of our ideas.
JEMSU is great company to work with. They listen & really work hard to produce results. Johnathan & Sasha were such a big help. If you have a question or concern they are always there for you.
I would definitely recommend them to anyone looking to grow their company through adwords campaigns.
Jemsu have exceeded our expectations across all of our digital marketing requirements, and I would recommend their services to anyone who needs expertise in the digital marketing space.
JEMSU was able to quickly migrate my site to a new host and fix all my indexation issue. I look forward to growing my services with JEMSU as I gain traffic. It’s a real pleasure working with Julian and Juan, they’re both very professional, courteous and helpful.
JEMSU is incredible. The entire team Is professional, they don’t miss a deadlines and produce stellar work. I highly recommend Chris, Rianne, and their entire team.
We’ve been working with JEMSU for about five months and couldn’t be happier with the outcome. Our traffic is up and our leads are increasing in quality and quantity by the month. My only regret is not finding them sooner! They’re worth every penny!
User Experience (UX) and Core Web Vitals
In the world of Search Engine Optimization (SEO), the emphasis on User Experience (UX) and Core Web Vitals is a game changer, especially for industries such as flooring contractors. As we look towards 2024, JEMSU recognizes that a website’s ability to engage and retain visitors through seamless navigation and fast loading times will be paramount. Flooring contractors must understand that their online showroom is just as important as their physical one, if not more so.
Google has made it clear that UX is a significant factor in ranking, with Core Web Vitals being specific metrics that gauge the health of a website from a user’s perspective. These metrics include the loading performance of a page (Largest Contentful Paint), its interactivity (First Input Delay), and visual stability (Cumulative Layout Shift). For a flooring contractor, this translates into ensuring that high-resolution images of flooring samples load quickly without causing the page to become unresponsive or elements to shift unexpectedly, as this could frustrate potential customers.
One analogy to consider is that of a customer walking into a physical store to look at flooring options; if the store is disorganized, slow to service, or the samples are hard to find, customers are likely to leave. Similarly, online, if a website fails to load promptly or is difficult to interact with, visitors will bounce off, potentially to a competitor’s site. JEMSU helps flooring contractors optimize their website’s UX and Core Web Vitals, understanding that it’s not just about attracting traffic, but also about creating a positive experience that leads to engagement and conversions.
Incorporating a strategic approach to UX, JEMSU leverages data and analytics to refine the user journey on flooring contractors’ websites. For example, by analyzing heat maps and user behavior, we can determine if potential customers are having trouble finding the information they need about different types of flooring or if there are any obstacles in the path to requesting a quote.
As we harness the power of UX and Core Web Vitals, it’s not just about meeting the benchmarks—it’s about exceeding them. Flooring contractors can establish a competitive advantage by providing a superior online experience that reflects the quality and craftsmanship of their work. JEMSU’s expertise ensures that from the moment a user lands on a website to the moment they make an inquiry, the experience is smooth, informative, and reflective of the contractor’s brand promise.
SEO Success Story
The Challenge: Increase dent repair and body damage bookings via better organic visibility and traffic.
Video Content and Visual Search Optimization
In the ever-evolving landscape of SEO, Video Content and Visual Search Optimization are becoming increasingly critical for flooring contractors looking to stay ahead of the curve. As a leading digital advertising agency, JEMSU is acutely aware of the power that video content holds in today’s online environment. Statistics show that video is not just a content preference for users; it’s also a powerful tool for increasing engagement, conversion rates, and search engine rankings. For instance, according to a report by HubSpot, including a video on a landing page can increase conversion rates by up to 80%.
Visual search technology allows users to search and shop using images instead of words. Platforms like Google Lens and Pinterest’s visual search tool enable users to snap a picture of a flooring sample they like and find similar products or related content online. For flooring contractors, this means that optimizing their video content and images for visual search can lead to greater product visibility and potentially higher sales.
JEMSU recognizes that as these trends continue to gain traction, they will significantly impact how flooring contractors market their products and services. By incorporating engaging video content into their digital marketing strategies, contractors can showcase their work more effectively. Demonstrating the quality of a hardwood finish or the texture of luxury carpeting through a high-definition video can be much more compelling than static images or text descriptions alone.
Moreover, JEMSU emphasizes the importance of optimizing these videos for search engines. This involves using appropriate keywords in video titles, descriptions, and tags, as well as ensuring that the videos are mobile-friendly and load quickly to align with Core Web Vitals—a set of metrics related to speed, responsiveness, and visual stability.
By leveraging the expertise of JEMSU in video content creation and visual search optimization, flooring contractors can create a more immersive online experience for their customers. For example, a contractor might use 360-degree video tours to allow prospective buyers to virtually walk through a room with newly installed flooring. This not only provides a unique and engaging user experience but also serves as a rich content piece that can be indexed and returned in visual searches.
As these technologies continue to mature, JEMSU is poised to help flooring contractors adapt to these changes, ensuring that their digital presence is not only current but also optimized for the future of search and user engagement. With a strategic approach to video content and visual search optimization, flooring contractors can set themselves apart from competitors and capture the attention of tech-savvy consumers.
FAQS – How will emerging SEO trends in 2024 impact flooring contractors?
1. **What are the emerging SEO trends in 2024 that flooring contractors should be aware of?**
Emerging SEO trends in 2024 for flooring contractors may include voice search optimization, AI and machine learning for content creation, mobile-first indexing, local search enhancements, and increased focus on user experience (UX) and page experience signals.
2. **How can flooring contractors optimize their websites for voice search?**
Flooring contractors can optimize for voice search by using conversational keywords and phrases, providing clear answers to common questions, ensuring their local SEO is strong (for location-based queries), and structuring content with rich snippets that voice assistants can easily pull from.
3. **Will AI and machine learning affect how flooring contractors approach SEO?**
Yes, AI and machine learning will likely influence keyword research, content personalization, and customer behavior analysis, helping flooring contractors create more targeted and effective SEO strategies.
4. **Is mobile optimization still crucial for flooring contractors in 2024?**
Absolutely. With the ongoing trend of mobile device usage, flooring contractors must ensure their websites are responsive, have fast load times, and offer a seamless user experience on mobile platforms.
5. **How important is local SEO for flooring contractors in 2024?**
Local SEO remains critical for flooring contractors since many businesses rely on local clientele. Accurate NAP (Name, Address, Phone number) information, local keywords, Google My Business optimization, and local link building are all essential components.
6. **What role will user experience (UX) play in SEO for flooring contractors in 2024?**
UX will play a significant role as search engines continue to prioritize websites that offer a smooth, intuitive, and engaging experience. Flooring contractors should focus on site navigation, mobile-friendliness, content quality, and page speed to improve UX.
7. **How should flooring contractors use content marketing in their 2024 SEO strategies?**
Content marketing should be used to address customer pain points, showcase expertise, and provide value through informative blog posts, videos, infographics, and more. Content should be optimized for search engines while being engaging and shareable for users.
8. **What impact will E-A-T (Expertise, Authoritativeness, Trustworthiness) have on flooring contractors’ SEO?**
E-A-T is becoming increasingly important as search engines aim to provide users with reliable and accurate information. Flooring contractors should establish their expertise by creating authoritative content, obtaining reviews and testimonials, and building a strong brand reputation.
9. **Can social media influence the SEO of flooring contractors in 2024?**
While social media doesn’t directly affect SEO rankings, it can indirectly influence them by increasing brand visibility, driving traffic to the website, and enhancing brand reputation. Regularly sharing valuable content on social media platforms can lead to more engagement and potential backlinks.
10. **What are some tools flooring contractors can use to stay on top of SEO trends in 2024?**
Flooring contractors can use a variety of tools such as Google Analytics for traffic analysis, Google Search Console for website performance, SEMrush or Ahrefs for keyword research and competitor analysis, and Moz Local for managing local SEO efforts. Staying updated with SEO blogs, webinars, and forums is also beneficial.
SEO Success Story
The Challenge: Increase new dental patients with better organic visibility and traffic.
