How many characters are you allowed in each part of an Expanded Text Ad in Google Ads?
Expanded Text Ads in Google Ads are one of the more recent ad formats Google has introduced to help businesses create more compelling messages to reach their target audiences. As the name suggests, Expanded Text Ads provide advertisers with a much larger canvas for expressing their message. This ad format can contain up to three headlines with 30 characters each, two 90-character descriptions, and a path field of up to 15 characters.
With the extra characters available, businesses can craft longer and more detailed messages that give users a better idea of what the offer is and how it can help them. For example, the first headline could communicate the value proposition, the second headline could focus on a key service or feature, and the second description could explain the benefits of the offer.
Expanded Text Ads also allow advertisers to use up to two path fields that the user can click on to visit specific landing pages or sections of the website. For instance, the first path field could be the title of the main offer or product, and the second path field could be a sub-category or supporting feature. This kind of control can enable marketers to drive users to exactly the right page or deeper into the website.
Overall, Expanded Text Ads are a great way for businesses to communicate more effectively with users and direct them to the right page or website. By using the extra characters, marketers can create ad copy that is both informative and compelling, reaching the right audience with the right message.
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Character Limitations in Headlines
When creating an Expanded Text Ad in Google Ads, the headline is the most prominent element and is the first thing that catches the attention of potential customers. Google Ads imposes a 30 character limit on each of the two headline fields. This allows businesses to easily get their message across in a short amount of space by including the core message of their ad. It’s important to ensure that the headline is succinct and relevant for optimal performance.
The descriptions in an Expanded Text Ad are limited to 90 characters per line and can contain up to two lines. The length of the description gives businesses slightly more space to work with compared to the headline, allowing them to provide more information to potential customers. It’s important to craft a strong call-to-action that can be seen easily, while being mindful of the 90-character line limit.
When crafting your ad, you can include separate landing pages for mobile devices and desktops by including different “paths” for each device type. Each path is limited to 15 characters each and it’s important to make them as relevant as possible to maximize the potential of your ad.
Symbols are allowed in the headlines of Expanded Text Ads, but are limited to three symbols per headline for both headlines combined. This should be used sparingly, as overusing symbols can clog up the character limit and make it difficult for potential customers to consume the advertisement in a quick and effective manner.
Ad Extensions allow users to provide additional pertinent information about their business within their ad, but still need to mindful of character limits. Headline extensions are limited to 25 characters and sitelink descriptions are limited to 35 characters.
Overall, when writing your ad copy, it’s important to create a crisp description that utilizes all available characters while maintaining relevancy and adjusting for platform changes.
In summary, for Expanded Text Ads the two headline fields have a 30 character limit, the description lines have a 90-character limit, paths are limited to 15 characters, and symbols are limited to 3 per headline field. Ad extensions are to 25 and 35 characters for their respective descriptions.
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Character Count per Line in Description
The character count per line in the description of a Google Ad varies depending on the device used. On mobile devices, the description line has a character count of 33 – 35 characters and on desktops and tablets the character count is 35 – 37 characters. This means that it is optimal to keep the description line within that character count in order to ensure maximum visibility on all devices. Descriptions should be concise and provide useful information that encourages potential customers to click on the ad and visit the website.
When crafting an Expanded Text Ad, businesses have more characters available to them than they would with other types of ads. There is a limit of 30 characters for each headline, 80 characters for the description line one, 90 characters for the description line two, and 15 characters for the display URL path. The overall description needs to be targeted to the specific audience and provide enough information for the customer to determine what the business has to offer. All in all, Expanded Text Ads offer businesses more flexibility and room to craft a compelling message.
Maximum Length of Paths
The maximum length of paths is 15 characters and consists of two parts. The first part of the path is the path 1 which should consist of up to 10 characters and the second part is the path 2 which should consist of up to 5 characters. Paths are used to help direct customers to a more specific landing page on your website and are treated as “folders” to a certain degree. Furthermore, they provide Google Ads feature with more information on the structure within your website and help organize campaigns and ads a lot better.
When writing paths for your campaigns, make sure that they are relevant and are targeting the correct page on your website. Additionally, the paths should be distinct from other campaigns and between other ads in order to get the most out of it. Paths are only available for expanded text ads, so when creating ads make sure that they are in the right format.
When it comes to the maximum number of characters allowed in an Expanded Text Ad for Google Ads, the headlines can have a maximum of 30 characters, the description line 1 is limited to a maximum of three lines with a maximum of 90 characters per line, and the description line 2 is limited to a maximum of two lines with a maximum of 90 characters per line, and a display URL is limited to a maximum of 15 characters with two customizable path fields.
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Use of Symbols in Headlines
Using symbols in headlines on Google Ads can be a great way to make a PPC ad stand out in the search engine page. Symbols can increase the click-through-rate on an ad, as they are perceived as more eye-catching than regular text. Additionally, some symbols can signify a special offer or promotion within an ad, such as a % sign for a particular deal. However, it is important to keep in mind that symbols take up space, and there are still character limits that need to be adhered to. People intending on including symbols in the headlines of their ads will have to work around these character limits.
The character limit on a headline in Google Ads is thirty characters maximum. This means that if a symbol is being used, the headline will almost inevitably be shorter than the normal character count. It is important to stay within this character limit, as anything longer will not be displayed. People should consider a symbol as a great way to condense the headline and grab the readers’ attention without going over the character limit.
How many characters are you allowed in each part of an Expanded Text Ad in Google Ads? The maximum character count for each part of an expanded text ad is thirty characters for the headline, eighty characters for the description, fifteen characters for each path, and thirty characters for the description two. The total character count for an expanded text ad, taking into account all components, must be 130 characters or fewer.
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Ad Extensions and Character Limits
Ad extensions in Google Ads provide helpful information to potential customers such as contact information or an address to the business. This gives customers an easy way to find more information about the company before they decide to make a purchase. Having these ad extensions can be beneficial as they provide more insight into what a customer can expect before they commit.
In addition to the benefits that ad extensions bring to potential customers, it is also important to know about the character limits that are placed on them. Each character limit has a maximum, meaning that if the character count of an ad extension surpasses the limit, then the ad will not display properly when potential customers search with specific keywords. For instance, the maximum limit for a URL path is 15 characters, the total character limit of a single ad extension is 35 characters, and the combined length of all ad extensions is 200 characters. Therefore, it is important to limit characters to ensure that the ad extensions are displayed properly when potential customers view ads.
In regards to an Expanded Text Ad in Google Ads, you are allowed up to 30 characters in the headline part 1, 30 characters in the headline part 2, 80 characters in the description 1, and 90 characters in the description 2. This allows you to have a fairly comprehensive ad that should help you capture the attention of potential customers so they become interested in your company.
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Guidelines for Writing Ad Copy
Writing ad copy for Google Ads is an important skill to master for successful campaigns. Because you only have limited space to create an effective ad, each word matters and should be carefully chosen to ensure maximum conversion rate. Ad copy guidelines dictate that the goal of the ad copy should be to clearly communicate the benefit and value proposition of the offering and to entice the searcher to click. The headline should be a compelling call to action, but can also be used to add brand features if done organically. The ad should also contain an engaging description that addresses the searcher’s needs and directly answers their query. It should also include a path (or display URL) to direct searchers to a specified landing page.
When creating ad copy, it is important to stick to the character limits imposed by Google Ads. For headlines, the limit is 30 characters, and each line of description text can contain 35 characters. Paths can be up to 15 characters. Additionally, use of symbols is often encouraged in headlines to grab the reader’s attention, though it will take up characters from your headline limit, so it’s important to choose wisely. Finally, Ad Extensions and Sitelinks also have character limits which should be taken into consideration when creating an ad.
Overall, writing ad copy according to Google Ads guidelines will help ensure your messages are concise and more likely to be read and acted upon. With careful planning and creative use of language, you can create effective ads that will drive more traffic to your website.
FAQS – How many characters are you allowed in each part of an Expanded Text Ad in Google Ads?
Q1. How many characters are allowed in a headline for an Expanded Text Ad in Google Ads?
A1. The maximum number of characters allowed in a headline for an Expanded Text Ad in Google Ads is 30.
Q2. How many characters are allowed in the first description line of an Expanded Text Ad in Google Ads?
A2. The maximum number of characters allowed in the first description line of an Expanded Text Ad in Google Ads is 80.
Q3. How many characters are allowed in the second description line of an Expanded Text Ad in Google Ads?
A3. The maximum number of characters allowed in the second description line of an Expanded Text Ad in Google Ads is 80.
Q4. Is there a limit to the total characters allowed in an Expanded Text Ad in Google Ads?
A4. Yes, the total maximum number of characters allowed in an Expanded Text Ad in Google Ads is 190 characters.
Q5. How many URL Paths are allowed in an Expanded Text Ad in Google Ads?
A5. Up to 3 URL paths can be used in an Expanded Text Ad in Google Ads.
Q6. Is it possible to customize the URL Paths for an Expanded Text Ad in Google Ads?
A6. Yes, it is possible to customize the URL paths for an Expanded Text Ad in Google Ads.
Q7. Is it possible to add additional characters to the headline of an Expanded Text Ad in Google Ads?
A7. No, it is not possible to add additional characters to the headline of an Expanded Text Ad in Google Ads.
Q8. Are capital letters counted as two characters in an Expanded Text Ad in Google Ads?
A8. Yes, capital letters are counted as two characters in an Expanded Text Ad in Google Ads.
Q9. Does the content of the ad need to be the same in all languages when using Expanded Text Ads in Google Ads?
A9. Yes, it is recommended that the content of the ad is kept the same in all languages when using Expanded Text Ads in Google Ads.
Q10. Is it possible to create an Expanded Text Ad with only one description line in Google Ads?
A10. Yes, it is possible to create an Expanded Text Ad with only one description line in Google Ads.
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