How does the Mobile Speed Score impact the performance of your ads on Google Ads?
The mobile speed score is an essential tool for gauging the effectiveness of your ads on Google Ads. The mobile speed score is a numerical value from zero to ten that is based on multiple indicators of the loading speed of your ads on mobile devices. This score is calculated by the Google Ads Optimisation Score and provides advertisers with insight into how the loading speed of their ads impacts the performance of their advertisements.
For any advertiser, increases in conversions, impressions, and revenue are paramount. These can all be achieved through effective mobile speed score optimization. Knowing the correlation between the speed of an ad and the performance of an ad can help advertisers anticipate the impact of their optimization efforts while helping them avoid unnecessary delays.
Loading speed can significantly impact the performance of an ad. According to a 2017 Google study, 53 percent of visitors will abandon a web page if it takes longer than three seconds to load. That same study also concluded that an increase of one second in loading time decreases the number of page views by 11 percent and the number of conversions by 16 percent.
Optimizing mobile speed score is vital for ad performance because mobile devices are now the primary platform for showing ads. Experiences tailored to mobile devices must account for loading speed, device-specific constraints, as well as the design of the ad. This is why Google Ads Optimisation Score provides a comprehensive picture of the impact of the mobile speed score on the performance of ads.
By understanding the mobile speed score and how it affects the performance of your ads, you can make sure your advertising efforts are successful on mobile devices so that you can increase your ROI.
Table of Contents
1. Impact of Mobile Speed Score on Cost-Per-Click (CPC)
2. Impact of Mobile Speed Score on Clickthrough Rate (CTR)
3. Impact of Mobile Speed Score on Conversion Rate (CR)
4. How Mobile Speed Can Affect Quality Score
5. Advantages and Disadvantages of Using Mobile Speed Score
6. Best Practices for Optimizing Mobile Speed Score for Ads on Google Ads
7. FAQs
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Impact of Mobile Speed Score on Cost-Per-Click (CPC)
The mobile speed score is an important metric that can have a significant impact on the performance of your ads on Google Ads. The score is calculated based on how quickly your website pages load on mobile devices, including both Android and Apple mobile devices. If your site is slow to load, then Google may penalize you with a lower score and, in turn, charge you higher costs per click (CPC). A lower mobile speed score also impacts other factors, such as the clickthrough rate (CTR), conversion rate (CR), and quality score.
The cost-per-click (CPC) is a factor of both the mobile speed score as well as the keywords used in the ad. Google Ads usually favors websites with higher mobile speed scores since sites that are slower to load may be seen as providing a negative user experience. Ads that load quickly on mobile devices may be deemed more relevant to the end user and, in turn, help improve your CPC as well as the overall quality score for the ad. Ads can be flagged as low performing if a website’s mobile speed score is too low, and this can result in a noticeably higher CPC.
Optimizing your website for mobile is key to improving your mobile speed score and this can lead to improved performance on Google Ads. Numerous factors such as page size, number of HTTP requests, rendering speed, and caching time can all contribute to the speed score of your website, and these aspects need to be optimized in order to achieve the best results in terms of cost-per-click.
Overall, the mobile speed score is an important factor to consider when running Ads on Google Ads, as it can significantly impact cost-per-click (CPC). It is essential to optimize your website for mobile devices in order to ensure optimal performance on Google Ads.
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Impact of Mobile Speed Score on Clickthrough Rate (CTR)
The Mobile Speed Score impacts a website’s clickthrough rate (CTR) significantly. If a website has a slow loading page, the user may become frustrated and leave the site before they can even engage with the ad. If the user doesn’t stick around to see the ad, there is no chance for them to click on it. This results in a significantly lower clickthrough rate and, by extension, a lower conversion rate. A website’s Mobile Speed Score is a metric that can be used to measure the loading time of a page on a mobile device and a higher Mobile Speed Score is associated with faster loading times. Therefore, optimizing for a higher Mobile Speed Score can result in a more user-friendly experience and improved clickthrough rates.
Furthermore, a higher Mobile Speed Score can lead to a better Quality Score which can reduce the Cost-Per-Click (CPC). Having a higher Mobile Speed Score can have a direct impact on a website’s cost-per-click (CPC) as Google rewards businesses that have fast loading pages with lower CPC rates. The reasoning behind this is simple – by having a fast loading page, the user experience is improved significantly and users stay on the page longer which increases the chance of them clicking on an ad.
Finally, optimizing for a higher Mobile Speed Score can also increase the conversion rate of a website. As mentioned before, having a faster loading page can improve the user experience and increase the chance of people clicking on an ad. It can also result in more conversions as people who are clicking on an ad and staying on the page long enough to actually read the content are far more likely to convert than people who only stay long enough to read part of the content before they leave.
In summary, the Mobile Speed Score is a metric used to measure the loading time of a website on a mobile device and optimizing for a higher Mobile Speed Score can have a positive impact on the performance of ads on Google Ads. It can result in better clickthrough rates, lower Cost-Per-Click (CPC) rates, and higher conversion rates. All of these benefits mean that businesses should strive to optimize for a higher Mobile Speed Score whenever possible.
Impact of Mobile Speed Score on Conversion Rate (CR)
The mobile speed score is an important factor that can have a significant impact on the conversion rate (CR) of ads placed on Google Ads. The faster page load times typically associated with a higher mobile speed score can help to improve the user experience and encourage more conversions. Additionally, Google has found that users are more likely to click on ads with a higher mobile speed score, and this can help to boost the CTR of an ad, ultimately driving more conversions.
A number of studies have also found a direct correlation between improved page load speeds and higher conversion rates. Specifically, research by Google indicates that 53% of visits are abandoned if a webpage takes more than 3 seconds to load, so having a higher mobile speed score can help to ensure page load times stay low so users remain engaged and more likely to convert.
Overall, having a higher mobile speed score can have a positive impact on the performance of an ad on Google Ads. Faster page load times can help to ensure that ads are relevant and engaging to users, resulting in more clicks, higher CTRs and ultimately, higher conversion rates.
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How Mobile Speed Can Affect Quality Score
Mobile Speed Score plays a significant role in the Quality Score of ads on Google Ads. When a user searches for something on Google, Ads on Google starts by determining the relevance of the ad to the searched query. The Speed Score of the Ad is then taken into account to see if the ad can be recommended to the user. Ads with high Mobile Speed Score will rank higher compared to those with poorer scores thus leading to increased ad exposure and performance.
Furthermore, Higher Mobile Speed Score will have a positive impact on the Quality Score of an ad on Google Ads. A Quality Score of 7 or higher is required for an ad to be eligible to compete in auctions and be seen by users. This Score is based on items such as relevance of the ad, ad relevance to the query of the user and landing page experience. Ads with good Mobile Speed Score are likely to be more relevant to the user and thus will have a higher Quality Score.
Finally, A high Mobile Speed Score not only helps an ad compete in auctions better, but also helps an ad obtain a higher Average Position on the SERP. Ads that have a higher Quality Score are more likely to be eligible for the auction even when they have a higher Cost Per Click than competing ads. If the ad appears in a higher position, it would be more likely to be clicked upon by the user.
In conclusion, Mobile Speed Score plays a crucial part in ensuring that ads can be seen by users and obtain a higher Quality Score on Google Ads. Therefore, it is important to ensure that Mobile Speed Score is properly managed in order to reap the maximum benefits and ensure better ad performance on Google Ads.
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Advantages and Disadvantages of Using Mobile Speed Score
The Mobile Speed Score, a rating out of 100 offered by Google Ads, is a great way to measure how quickly a website loads on a mobile device. It is a key factor in determining how effective your ads are at converting leads into customers. Through this metric, advertisers are provided an opportunity to optimize the loading speed of their websites, analyze the performance of their campaigns and measure the impact of mobile speed on cost-per-click, clickthrough rate, and conversion rate.
One of the primary advantages of using Mobile Speed Score is that it incentivizes advertisers to improve the loading speed of their sites. This improves user experience on mobile devices, fostering better user engagement and a better overall experience for visitors. A fast loading website is more likely to be clicked on and to keep users on the page for longer. This has the potential to increase a website’s clickthrough rate, conversion rate, and cost-per-click.
Another advantage of using Mobile Speed Score for Google Ads is that it helps optimize the budget for an advertiser’s campaign. By understanding the loading speed of a website, advertisers have a better idea of how to allocate their budget for better performance of their ads.
Despite the benefits, there are also some disadvantages to using Mobile Speed Score. One of the main drawbacks to relying on the metric is that it focuses exclusively on speed and fails to consider other important factors such as site performance, device type, and data usage. Additionally, the metric does not always accurately reflect the actual loading speed of a website because of the inconsistencies between device types and data usage. As a result, advertisers may find their scores are not representative of the actual user experience of their website.
Overall, the Mobile Speed Score is a useful tool for advertisers on Google Ads. It allows advertisers to assess the loading speed of their websites on mobile devices and optimize their budget to get the best possible leads for their campaigns. Though there are some drawbacks to relying solely on the metric, it is still an important piece in understanding performance and improving mobile user experience.
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Impact of Mobile Speed Score on Conversion Rate (CR)
The mobile speed score is a metric that Google Ads uses to rate the loading speed of a webpage. The score is applied to mobile versions of websites and Google Ads has indicated that it is one of the many factors used to determine the quality of an ad and its ad ranking on Google Ads. This score is based on a 1 to 10 scale and is determined by the speed that pages on a website load, as well as other factors such as plugins, redirects, and JavaScript.
The mobile speed score can have significant effects on the conversion rate (CR) of your ads. A slower loading speed can negatively affect the user experience, causing visitors to bounce from your page without taking the desired action. This means that a slow loading speed can lead to fewer conversions on your website, and could ultimately lead to a lower return on investment (ROI). Conversely, increasing the loading speed of your website can increase the number of conversions that you generate.
Best Practices for Optimizing Mobile Speed Score for Ads on Google Ads
Optimizing Google Ads for mobile speed is essential, as it can greatly improve the performance of an ad. It is important to consider the following best practices to optimize your mobile speed score and ensure that visitors to your ads have an enjoyable and speedy experience:
1.Optimize page content, particularly images, for faster loading speeds.
2.Minimize the number of redirects and plugins.
3.Utilize caching plugins to help speed the loading process.
4.Remove any unused code from your pages.
5.Reduce the size of JavaScript files.
By following these best practices, you can help ensure that your ad experience on Google Ads is as fast and efficient as possible. Additionally, this can help improve the CTR and CR of your ads, resulting in a higher ROI.
FAQS – How does the Mobile Speed Score impact the performance of your ads on Google Ads?
1. What is the Mobile Speed Score?
Answer: The Mobile Speed Score is a metric from Google Ads that measures the loading speed of your ads when viewed on mobile devices. It’s based on several factors, including page loading time, download size, and other page performance features. A higher score indicates faster delivery of your ad.
2. How is the Mobile Speed Score calculated?
Answer: The Mobile Speed Score is calculated based on a combination of factors, such as page loading time, download size, and other page performance features. Google Ads considers all of these elements when determining your score.
3. What is a good Mobile Speed Score?
Answer: As a general rule of thumb, an average Mobile Speed Score of 85 or higher is considered good.
4. What are the benefits of having a good Mobile Speed Score?
Answer: Having a higher Mobile Speed Score will ensure that your ads are delivered quickly and efficiently, leading to increased engagement and conversions. It can also help with SEO rankings for your website, as faster loading speed is considered a positive factor for search engine rankings.
5. How can I improve my Mobile Speed Score?
Answer: To improve your Mobile Speed Score, you should focus on optimizing the page load time, download size, and other features of your ad. You can do this by making sure the images you use are optimized for mobile, compressing any code you use, and ensuring that your server is fast and reliable.
6. How do I check my Mobile Speed Score?
Answer: You can view your Mobile Speed Score directly in your Google Ads account. From the main dashboard, click the “Tools” tab and then select “Ad Performance”. From here, select the “Mobile Speed Score” tab and you can view your score.
7. What is the impact of a low Mobile Speed Score?
Answer: Having a low Mobile Speed Score can have a negative impact on the performance of your ads. When your ads are delivered slowly, users are more likely to abandon the page or become frustrated. This leads to lower engagement and conversions, resulting in lower ad performance.
8. What can I do if my Mobile Speed Score is low?
Answer: If your Mobile Speed Score is low, you should focus on optimizing page loading time, download size, and other performance features. As mentioned above, make sure the images, code, and server are optimized for mobile.
9. How often should I check my Mobile Speed Score?
Answer: It’s a good idea to check your Mobile Speed Score regularly, as changes to your ad can affect its performance. For example, if you add new images or content to your ad, you should check the score to make sure it hasn’t been affected.
10. Does the Mobile Speed Score affect SEO rankings?
Answer: Yes, having a high Mobile Speed Score will likely have a positive impact on your SEO rankings. Google considers page loading speed as part of its ranking algorithms, so having a faster loading page can help your website appear higher in search engine results.
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