When it comes to any marketing, there is always a point of statistical significance that needs to be reached before you can evaluate the effectiveness of that channel. When we recommend a budget for your business, it’s based on what we think we need to reach that point of statistical significance. Typically that number is 1,000 clicks, and we want to reach that number within 3 months. Once you have 1,000 clicks, you can start to assess which keywords, ads, and audiences are working and which ones aren’t.
Additionally, some industries need a bare minimum budget to even compete within the marketplace. Keywords for personal injury attorneys can cost up to $100+ per click, so spending $500 a month is just not a realistic budget. We will always recommend that competitive and expensive industries invest more money to compete with other businesses in the auction.