JEMStones – Search Engine News – S1E2 – An SEO Podcast

Search Engine Topics

  1. Introduction
  2. Yesterday’s Google Search Announcement Was Not About A Core Update
  3. Google My Business Adds Health & Safety Attributes
  4. Google: It’s Unlikely Core Web Vitals Will Become The Primary Ranking Factor
  5. Google Search Console Coverage Report Delay & Stuck
  6. Google My Business Bug When Changing Addresses For Service Area Business (SAB)
  7. SEO Companies Can Sabotage Your Web Site & Maps Listings

Introduction

Matt (00:03): Welcome to another episode of the JEMStones, an SEO podcast. It’s your host, Matt Lewis, joined with Julian and Kimmy again. How’s it going guys?

Kimmy (00:11): Hey, good. Good.

Yesterday’s Google Search Announcement Was Not About A Core Update

Matt (00:14): All right, so let’s kick off with yet another Google search announcement that was not related to a core update, Kimmy what did you hear?

Kimmy (00:24): Well, as you said, there was some chatter about there being another core update and it turns out that there was not. It looks like after some digging, it turns out they’ve have been doing just some small tweaks throughout time, mostly to get ready for election season. A lot of the things that they’re doing are specifically to be a little bit more conservative in our autofill sections. Really giving people the ability to actually put their search intent out there, without giving them any ideas of what they might be looking for. It was not a core update, but it does use some of the core updates from the past. They are using Google Bert, to do a little bit more fact-checking on a lot of the news that’s going to be coming out during this election time. I know that I personally think this is a really great thing for them to do. It’s super important to give people that opportunity to really, arch without, you know, kind of getting provided the information in this sense. To give them the opportunity to really get their own thoughts out there on the paper.

Matt (01:30): Yeah. That has been something that they have received some negative press about in the past with, you know, predictive texts and things like that. Julian, what do you think, what are you foreseeing, or this upcoming election? How do you see that playing out?

Julian (01:46): Well, the election or the core updates?

Matt (01:50): No, that’s not that’s the wrong podcast. No, purely on how Google is going to handle that.

Julian (01:56): Well, for example, them being conscious about what shows up in the suggestions there, I know how to manipulate those suggestions. I know how to make it, so you’re at the top and put in suggestions there. Obviously it has to be intentional or organic, So I think that without them doing that someone nefarious could go in and say, well, I’m going to make those search results when someone has this beginning perimeter to always suggest in my favor. So, because that’s so easily manipulated, it is good that they’re aware of that. Everything online you can manipulate. It’s just how easy is it to manipulate and when something can be quite easy, they need to really make sure that they’re there on that kind of stuff. So that’s, that’s my, you know, Kimmy really covered a lot of things there, but that was the main, main thing that came to mind when I thought about that and some of their updates.

Google My Business Adds Health & Safety Attributes

Matt (02:55): Yeah, absolutely. They had a lot of big names in there too, to try to get ahead of this. So definitely something that I’m looking forward to seeing how they handle. Speaking of which Google My Business has added health and safety attributes to the Google, my business, portion. Kimmy, you Were looking a little into this earlier. What did you see and what do you think?

Kimmy (03:19):

Well, it looks like they were adding some health and safety attributes. Some of those would include you know, listing whether or not businesses require an appointment, whether they require a mask or whether or not they’re going to take your temperature as you’re coming in and out of their business. I thought this is really helpful. I know that, you know, with everything changing every day, it’s always really hard to know what to expect when you go into a new business. And I think that that attribute will be really helpful. I think it does kind of touch back on our last conversation, when we talked about some other features that they were testing. It looked like they had been testing some at-home features, you know, at home classes, fitness classes, that kind of thing, which is great. But it is curious to me that they had decided to test that feature prior to this feature seeing that this seems a little bit more applicable towards getting all of our businesses back up and running.

Matt (04:16): Yeah, absolutely. Julian, anything to add there? What, what have you seen

Julian (04:22): When it comes to Google My Business, you know, we kind of touched on it last week actually, but there’s always a delay, or a lot of changes that are made that kind of that seem flippant. So, I would say in the last couple of weeks, or last month, they’ve only just started to or well, Google My Business only started to act normal. When I say that, you go on and make an update, If it goes into pending it comes out of it pretty quickly. There was a while there, you know, where they blocked off changes and they really were minimizing any manual work on those areas. So it’s good to see that they’re back working on Google, my business, adding the features we need, and addressing any of the bugs that come up quite frequently.

Google My Business Bug When Changing Addresses For Service Area Business (SAB)

Matt (05:11): Very good point and on to bugs. Google my business is having a changing address for service area issue. Now I know you’ve seen this I’ve seen it with our clients. Basically the, what I’m hearing from Google is, wait a week and you know, we’ll, we’ll get it, we’ll get it figured out. That’s, in my opinion, is Not, that’s not the best answer, but it is something that we as SEOs do have to deal with. Occasionally, Google drops the ball somewhere and we just have to wait. What did you see and what do you think of that, Julian?

Julian (05:48): So, you know, we all remember when you would Mark your business as temporarily closed and then they weren’t letting it come out of temporarily closed. So there’s those things that like so important to a business because that’s where people are getting their location, their contact details, like it really can make a difference. So it’s really important that that kind of stuff is addressed quickly. At the same time, normally I would say open a ticket, but to refer back to what I said before tickets are being answered on a more of a priority basis, then a time basis. So that is also not the best way to go right now. So, you know, I think that is really important for Google to not, not take that flippantly when it comes to business information like that.

Google: It’s Unlikely Core Web Vitals Will Become The Primary Ranking Factor

Matt (06:40): Yeah, absolutely. Now another thing that we did see released from Google is that it’s very unlikely that in the future that core web vitals will become a primary ranking factor and that’s, you know, site speed and things like that. Now I know as SEOs, we get really up in arms about site speed Insights, which are something that we tend to focus on a lot and seeing something like this come out, what’s the first thing that comes to your mind, Julian.

Julian (07:11): So, I’m just going to articulate that segment just slightly better. So we, you know, site speed, it’s something that’s literally a very important ranking factor, especially now that we have mobile first indexing. Meaning, your mobile rankings dictates, or really has a big part as in your desktop rankings, we all end up using page speed insights. We all get a score. And even before they rebranded it as core web vitals the page speed included a lot of things in the score that it gave you out of a hundred, that weren’t about site speed. Their score, Like you could have a fast site and have a low score, or have a high score and a fast site, even though it was taking the average metrics from people from sites in your industry. So, I am really happy that they let you know that let us know that, and didn’t pretend that a lot of the new core web vitals are actually part of the ranking factors, but just like half the things that Google talks about.

Julian (08:20): And adds, you know, you can assume that, you know, load time and, when I say load time, like the first frame that loads up to up on screen or on your mobile device and like different metrics and the way it delays of different frames and images, when that kind of core web vitals actually come into play. I think we’re probably about at least a year away, if not two, before they can actually take a metric like that and give it that much weight

Matt (08:56): Well, and I think the key thing here is it’s not going to become a primary ranking factor. We all know that, you know, when you’re going after a very specific keyword for a client and their, their entire business hinges on that keyword, well, it’s probable that a lot of other businesses do the same. So having a faster site does give you that little bit of an edge over some of the other sites that are doing it. So to say that a site speed isn’t important is probably not the right thing. It’s probably not what we’re looking for, but it being primary ranking factor? Yeah, content is still important. Links are still important, things like that. Going on to content there was recently a SEO myth busting video talking about content and Kimmy, I know that you spent some time on that you are our content coordinator. What are your thoughts on that?

Kimmy (09:44): Well, you know, again, it sort of plays off what we were talking about last week and whether or not that word count actually plays a major role. That’s one of the things that they touched on in this video talking about, you know, whether or not it’s better to get some more content through blogs, whether or not that helps your SEO strategy. Really, they touched on a bunch of different things. And you know, as we find many times with this conversation you know, while word count doesn’t necessarily count as a ranking factor it does allow you to become an authority and provide a lot more information for your users and for Google about, you know, what it is that you do. So, you know, after this whole myth busting video, basically they’ve come up with the same answer as we did last week. Is that no, it does not necessarily count, but it does certainly does help.

Matt (10:40): So more authoritative Content is always better as long as it’s authoritative. Yeah.

Kimmy (10:48): Right. Yep. They also talked a little bit about duplicate content, which we know we have seen plenty of times with our clients, and we know that that can be harmful. So they touched a little bit on that and, and how do can I guess, you know, manipulate that to your advantage. Like getting rid of any of duplicate content that you’d have on your site.

Google Search Console Coverage Report Delay & Stuck

Matt (11:10): All right. Well, good to hear. Another little bit of Google news search console coverage seems to be delayed or stuck. Something that, you know, I’ve, I’ve been in search console for 11 plus years at this point. And I tend to just expect a little bit of a delay, but this one seemed a little bit, bigger. Julian, you have anything that you want to touch on on that?

Julian (11:40): Not really, you know, I use search console almost every day for basically seeing behind the scenes of the website. So, you know, we are, like you said before, even with analytics and times where we’re used to a normal amount, or a slight delay in data coming through and you know, I guess let’s just hope that it all comes through.

SEO Companies Can Sabotage Your Web Site & Maps Listings

Matt (12:04): Yeah. And again, that’s something that we’re used to seeing. This one did seem a little bit more lengthy than normal. So hopefully that gets fixed pretty quickly and we can get back to a standard kind of two to three day delay, as opposed to the week plus that we’ve been dealing with. So I guess the last thing that I, that I have is recently an article was published talking about how SEO companies and how they can sabotage your website and maps listing. Now, this is something that if you’ve been doing SEO long enough, I’m sure you’ve seen at some point. A company either holds your site logins hostage, or they do negative SEO, you know, to the point where you can’t ignore it or have everybody in their office go give you a negative review on Yelp, whatever it may be.

Matt (12:58): And that’s something that at JEMSU, we’ve always been very cognizant of. And if you’ve sat through any one of my kick-offs, and I know if you’ve sat through any one of Julian’s kickoffs, where we’re explaining us to SEO to a new client, and we’re telling them what we’re going to do. One of the big things that we talk about is that we’re never going to remove completed work. The way JEMSU sees it is that, if we’re creating content for you, we’re creating links, we’re doing anything within the SEO world for you. Well, you paid for that, that’s something that you did. You wouldn’t go to a mechanic, have your tire fixed. And then if you know, you ended up not going to him again for an oil change, he wouldn’t come and put that nail back in your tire. You know, that’s, that’s just good business practice, as far as I’m concerned as getting getting something that you paid for and not having that removed. Julian, anything that you’d like to add to that?

Julian (13:56): Oh, the world and everything in it. Well often without naming names, we will get clients from other companies and they will do malicious things like remove a lot of the pages and the work that they’ve paid for. I get it, some of these very mainstream citation plus, plus, plus services, they’ll build you a site as soon as you leave them and you pay monthly for the services. As soon as you stop, you lose the whole site. They say that they’ll give you the content for the site, but it’s the content like the raw files. You can’t build a site from it. It’s just the text and some images. So, you know, anything that can be manipulated it’s, it’s important to, well for the powers that be, and for the people that can manipulate it to be trustworthy people.

Matt (14:58): Yeah. Kimmy, anything to add there?

Kimmy (15:05): You Guys have covered it mostly. I just, you know, in that article, it just makes me sad for those companies and people, you know, have to deal with all of that. And just happy to say that we work with a company that is really aware of how we work with our clients and, and always, you know, trying to find the best way to, I guess, you know, just help our clients and make sure that they’re always successful in everything that they do, whether or not they’re still with us or not.

Matt (15:31): Yeah, absolutely. I’ve had clients leave us at JEMSU to go try somebody else out, and then come back because of our level of transparency. Transparency, I think that’s an important thing with anybody, for sure if you’re out there looking for an SEO company, read the fine print. Web Developers read the fine print, you know, make sure that that you’re what you’re paying for you own. I’d say that would be my only advice to anybody out there looking

Julian (16:01): Own don’t rent.

Matt (16:02): Yeah, exactly. All right. Does anybody have anything else or are we wrapping it up here?

Julian (16:08): Well, we covered some good things today, so yeah, I think we’re good to go.

Matt (16:18): Awesome. Well, from me and everybody else. Thank you guys so much for listening. Have a great week and we’ll talk to you later.

Julian (16:23): Thank you. Have a great week. See you later.