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How To Explain Organic vs. Paid Social Media To Your Parents

How To Explain Organic vs. Paid Social Media To Your Parents This blog is once again dedicated to my parents who are unsure how to differentiate social media marketing versus social media advertising. Now that they’ve read up on “How to Explain Digital Marketing to Your Parents,” it’s time to dig deeper. Social

How to Create Ads from Published Instagram Posts and Stories

Instagram is one of the most popular social media platforms today. It not only keeps us connected to the people and friends around us, but it also keeps us updated on the latest trends. Advertising on Instagram might seem complicated but is in fact, not at all difficult as long as you can pay attention.

7 Aspects That Will Make or Break Your Influencer Marketing Campaign

7 Aspects That Will Make or Break Your Influencer Marketing Campaign Using influencers to market your products, otherwise known as influencer marketing is one of the popular brand promotion techniques used in today’s digital marketing world. In other words. It’s a red-hot digital marketing strategy that every online business owner shouldn’t ignore. Are

By |2021-07-27T12:34:32+00:00June 9th, 2021|Instagram, Social Media Marketing|1 Comment

Instagram Reels for Your Business – Why You Need Reels, and How to Use Them

Instagram Reels for Your Business - Why You Need Reels, and How to Use Them If you’re here, then you’ve probably heard of Instagram Reels. And if you haven’t, then you still landed on the right blog post. We’re about to give a great crash course on what they are, and how and

Pinterest Ad Opportunities For Your Business

Pinterest Ad Opportunities for Your Business If you’ve been avoiding Pinterest for marketing, chances are you’ve been ignoring a big source of traffic  —   and even revenue. As JEMSU’s Pinterest rep put it: Pinterest is a platform for the future. Meaning, users browse the platform to plan ahead. Because of this, conversions

By |2021-01-22T22:59:26+00:00January 22nd, 2021|Digital Advertising, Social Media Marketing|0 Comments

How to Get Your TikTok Videos to the For You Page (FYP)

How to Get Your TikTok Videos to the "For You" Page aka FYP TikTok has quickly become one of the most popular social media platforms worldwide.  TikTok has managed to reach over 1.5 billion total downloads and over 800 million active monthly users in just a few years.  So the question everyone is

By |2020-11-13T17:38:23+00:00November 11th, 2020|Social Media Marketing, TikTok|2 Comments

ROAS Formula // How to Calculate Your Return on Ad Spend Manually

ROAS Formula - How to Calculate Your Return on Ad Spend Manually ROAS FormulaRevenue Generated by Ad Spend divided by Ad Spend(Revenue Generated by Ad Spend / Ad Spend)Example #1:  $4000 in revenue generated from $1000 in ad spend is $4000 / $1000 = 4 or 400% ROAS.Example #2.  $40,000 in revenue generated from

Influencer Partnerships: Are They Right For Your Brand?

Influencer Partnerships: Are They Right For Your Brand? Remember a time when Instagram influencers were limited to celebrities? We do, because Instagram feeds were much simpler back then. However, these days, your feed may be flooded with influencer posts - but are influencer collaborations still as effective as they once were? The answer

By |2021-04-09T19:44:46+00:00September 30th, 2020|Social Media Marketing|0 Comments
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