How to Perform Local SEO Keyword Research You’re looking for a welder in California. How do you find one? You search on Google. Since you're looking for a local service, you’ll search for the term ‘Welder + California’. You might even go as far as to search for the ‘Best welder + California’. If
10 Reasons Why You Need to Pay Attention to SEO for Your Business in 2022 Did you know by 2022 search advertising expenditure worldwide is expected to reach 137 billion USD? We’re living in uncertain times. The last couple of years (and COVID in particular) turned everything upside down. Even the most traditional businesses
Congratulations: you’ve just made your first jump into online sales and built a website for your business on Squarespace. Now what? How do you make sure you’re ranking for those sweet, sweet high-value keywords and getting the traffic your site richly deserves? Step I: Make Awesome, Targeted Content Ultimately, there’s no way around this
How to Create Conversion Friendly Content In this day in age, everything is done online and like most businesses out there, in order to keep up with the quickly changing digital landscape, you need to create a robust marketing strategy to find and convert the customers looking for your products online. You probably
How to Become a Google My Business Expert Google My Business has come a long way since the early days of the platform- from its ‘beta’ as as ‘Google Places’ to now being the premier platform for optimizing your website for local search! There are over three and a half billion searchers using GMB,
How to Explain Digital Marketing to Your Parents We all remember a time when we helped a parent or grandparent navigate the world of modern technology. Whether it’s not knowing how to log into Facebook, which button on the remote will turn on the TV, or how to use ‘the Google,’ Gen Z
Content Comes in Many forms: An SEO Content Guide What is SEO Content? You may have heard people talk about SEO content and how it is helping them dramatically change their business, but what is it exactly, and what is all the fuss about? At the core, Search Engine Optimization (SEO) is all
How long should my business be doing SEO? The short answer? Forever. Never stop. We know you need more than that though. We understand SEO is an expense. It’s difficult to justify when tangible results are hard to achieve; especially when every SEO you speak to says the same thing over and over
What to do if your SEO rankings drop: Identifying why your rankings dropped and how to fix Your site’s rankings can tank in what seems like only a split second. If you, like a lot of other businesses and website owners, rely on first page rankings to bring in leads or purchases; a drop in
How To Check A Website For SEO Mistakes in 10 Easy Steps Creating a website is not a boat cruise with a gust of wind rushing across your face; it is a technical task that requires a lot of attention. Think of it as a work of art. You must fine-tune every detail
