Google Ads Strategies for Growth

JEMSU is a team of passionate certified Google Ads professionals.  We collaborate with business owners and marketing managers to apply the best Google Ads Inc 5000 Logostrategies to achieve excellent results.  Our deep passion for Google advertising has driven us to thoroughly study and understand the various campaign types and how to properly leverage the power from each campaign type to meet our client’s marketing goals.  Founded in 2009, JEMSU is a top-reviewed and top-rated Google Ads agency.

Our holistic approach to Google advertising has provided measurable results for everything from local businesses to national e-commerce websites.  Google Partner Logo We have assisted organizations ranging from Denver marketing departments to New York consulting firms with our unified processes, allowing us to implement tactics that guide qualified, valuable traffic to your website and business. We strive to maximize each business’ traffic, leads and sales with a customized Google Ads strategy.

Traffic

Increase your website traffic with comprehensive and dynamic strategies. Boost the quantity and quality of your paid traffic with a variety of digital advertising options.

JEMSU is passionate about driving qualified paid traffic through comprehensive and dynamic strategies.

Conversion

Convert your traffic into leads and sales. Conversion optimization is at the core of JEMSU's marketing expertise. We love to produce measurable impact for our clients.

Conversion rate optimization or CRO is a critical aspect of digital marketing.  From landing page design to heatmaps and form analytics, we love to optimize for conversions!

Loyalty

Turn happy customers into powerful advocates and marketers of your business. From 5 star reviews to social shares, happy customers help market your brand.

In today’s hyper social world, turning your customers into advocates with reviews, social shares and word of mouth is a powerful way to market your business and build your brand.

Google Ads Campaign Strategy

Google advertising covers a large spectrum of options from campaign types like search, display, video, shopping and in-app.  Designing a goal-focused strategic Google Ads plan that leverages the right campaign types is one of the most critical aspects of successful Google Ads campaigns.

Google Ads Management
Google Ads Management Campaign Buildout

Google Ads Campaign Buildout & Structuring

The Google Ads buildout and structuring phase is critical for setting the stage for long-term Google Ads campaign success.  All Google Ads campaign optimizations build on the initial structure and strategy.

Google Ads Campaign Optimization

Google Ads campaigns need continuous optimization to achieve optimal results.  From negative keywords and fresh ad copy to bid adjustments and landing page optimization, we continuously optimize your Google Ads campaigns to reach your marketing goals and optimal results.

Google Ads Management | Certified Specialists
Google Ads Conversion Optimization

Campaign Conversion Rate Optimization

Converting Google Ads visitors into leads and sales is one of the most critical aspects of Google Ads performance.  We use a wide variety of lead and sales capture techniques from sticky headers and exit intent pop-ups to floating footers, strategic forms and conversion optimized landing pages.  In addition, we monitor and improve conversions with split tests, a/b tests, heatmaps, session recordings, form analytics and funnel analysis.

Google Ads & Ai

We leverage artificial intelligence (Ai) and machine learning algorithms in our Google Ads campaigns to improve performance.  Machine learning is used in ad copy optimization, auction-time bidding and other areas to achieve optimal campaign results.

Google Ads Management | Certified Specialists
Ppc Landing Page Design

Campaign Landing Page & Creative Design

We build modern, responsive landing pages with conversion optimization in mind.  We also design fresh creative banners for re-marketing, display and social advertising campaigns.

Google Ads Success Story

The Challenge:  Design a new SEO friendly website and increase company visibility, awareness and sales via better organic traffic & visibility online.

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Increase in Organic Visbility
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Increase in Organic Traffic
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Increase in Conversions

Jemsu has been a great asset for us. The results have grown at strong positive linear rate. They have been extremely accessible, flexible, and very open about everything. Natalya is a star example of how to work with your accounts to drive them forward and adjusts to their quirks. Jaime is able to clearly communicate all of the work that is being done behind the scenes and make sure that all of my team is understanding.

Samuel Theil

I couldn’t be more pleased with my JEMSU Marketing Team!

Julia, Tamara, Joelle and Dally have exceeded my expectations in professionalism, creativity, organization, and turn around time with my Social Media Management project.

I have thoroughly enjoyed sharing my journey with this team of empowered women!

Petra Westbrook

Thank you JEMSU! Your team designed and launched my new website, and developed strategies to drive traffic to my site, which has increased my sales. I highly recommend your Website & SEO Agency!

Dr. Dorie

Jemsu has always been professional and wonderful to work with on both the SEO and website design side. They are responsive and take the time to explain to us the complicated world of SEO.

Kimberly Skari

Jemsu is an excellent company to work with. Our new website blows away our competition! Unique, smooth, and flawless. Definite wow factor!

Mikey DeonDre

The folks at JEMSU were excellent in designing and launching our new website. The process was well laid out and executed. I could not be happier with the end product and would highly recommend them to anyone.

Chris Hinnershitz

Jemsu is a great company to work with. Two prong approach with a new site and SEO. They totally redesigned my website to be more market specific, responsive, and mobile friendly. SEO strategy is broad based and starting to kick in. My marketing will also be adding Facebook and Google ads in the coming weeks. Thanks for your all you hard work.

Roof Worx

JEMSU has wworked with our team to create a successful campaign including incorporating an overall rebranding of our multiple solutions. The JEMSU team is embracing of our vision and responds timely with life of our ideas.

M Darling

JEMSU is great company to work with. They listen & really work hard to produce results. Johnathan & Sasha were such a big help. If you have a question or concern they are always there for you.

I would definitely recommend them to anyone looking to grow their company through adwords campaigns.

Suffolk County Cleaning

Jemsu have exceeded our expectations across all of our digital marketing requirements, and I would recommend their services to anyone who needs expertise in the digital marketing space.

Ian Jones

JEMSU was able to quickly migrate my site to a new host and fix all my indexation issue. I look forward to growing my services with JEMSU as I gain traffic. It’s a real pleasure working with Julian and Juan, they’re both very professional, courteous and helpful.

Kevin Conlin

JEMSU is incredible. The entire team Is professional, they don’t miss a deadlines and produce stellar work. I highly recommend Chris, Rianne, and their entire team.

Andrew Boian

We’ve been working with JEMSU for about five months and couldn’t be happier with the outcome. Our traffic is up and our leads are increasing in quality and quantity by the month. My only regret is not finding them sooner! They’re worth every penny!

Alison Betsinger

Why Hire JEMSU to Build & Manage Your Google Ads Campaigns?

At JEMSU we firmly believe marketing and sales are the life blood of business.  Creating strong Google Ads campaigns can significantly grow your business. Our team will closely collaborate with you to create clear Google Ads growth goals.  We’ll dive into your business model and establish benchmarks around every aspect of your conversion funnel.  We’ll create goals and benchmarks that can act as a guide in many of your marketing decisions. We are confident our comprehensive and dynamic Google Ads strategies will grow your traffic, leads and revenue.  Our dashboard will allow you to thoroughly monitor every aspect of Google Ads campaign progress including important key performance indicators (KPIs) like, impressions, clicks, average cost per click, cost per conversion, click-thru rates, impression share, click share and more.  Our dashboard will allow you to thoroughly track the progress of all your digital advertising campaigns including Google Ads, Bing & Yahoo Ads, Facebook & Instagram Ads, LinkedIn Ads, YouTube Ads and more.

We are committed to providing a detailed dashboard & PDF reports to monitor every aspect of your Google Ads efforts.  At JEMSU we take a data driven approach to constantly improve Google Ads campaign performance. Our team will analyze campaign progress and provide phone, video and email consultations to help shed light on the mountains of data we collect in a concise manner.  We make a variety of adjustments to our strategies based on the data we analyze.   We pledge to apply our years of Google Ads and digital marketing expertise to find the best data driven strategies that meet your digital marketing goals.   As certified specialists and a Google partner agency we drink our own kool aid and conduct the entire spectrum of digital advertising strategies for ourselves.  We believe this is one of the reasons JEMSU has been on the Inc. 5000 fastest growing companies list, twice.  We are eager to advance our expertise through continued learning and collaboration with companies who believe in the power of Google Ads and digital advertising.

  • 12+ Years in Business

  • Top-Rated Google Ads Company

  • Hundreds of Happy Clients

  • Google Premier Partner

  • Bing Accredited Professional

  • Facebook Marketing Partner

  • 2-Time Inc 5000 Company

  • Certified Specialists

  • Dedicated Account Strategists

Frequently Asked Google Ads Questions

Yes.  If you have the time, expertise and structured process.  We’ve found a large number of business owners and marketing manager don’t have the time, expertise or structured process to achieve excellent results in their Google Ads campaigns.

Facebook, Instagram, LinkedIn

A potential budget can be based on hundreds of factors, and your JEMSU team takes a lot of those into account before giving a budget recommendation. We reference multiple external and internal tools to find competition levels, average CPC’s, what your competitors spend monthly, and more to find the perfect budget for your business. Our strategy is never for you to spend the most, but for you to spend the smartest.

When it comes to any marketing, there is always a point of statistical significance that needs to be reached before you can evaluate the effectiveness of that channel. When we recommend a budget for your business, it’s based on what we think we need to reach that point of statistical significance. Typically that number is 1,000 clicks, and we want to reach that number within 3 months. Once you have 1,000 clicks, you can start to assess which keywords, ads, and audiences are working and which ones aren’t.
Additionally, some industries need a bare minimum budget to even compete within the marketplace. Keywords for personal injury attorneys can cost up to $100+ per click, so spending $500 a month is just not a realistic budget. We will always recommend that competitive and expensive industries invest more money to compete with other businesses in the auction.

Absolutely! What’s the point of spending money each month if you don’t know what it’s doing for you? On average, our JEMSU clients received more phone calls than any other lead, and close more phone calls than any other lead. Without some form of call tracking, that data is never captured, and campaigns are never optimized towards truly top performing keywords and ads.

Yes.  We use Google Ad’s machine learning in Smart Bidding and Smart Creatives wherever possible to achieve the best results.

You determine how much you want to spend on digital advertising.

Google, Facebook, Instagram, YouTube, LinkedIn and Many More…..

Cost-per-clicks vary widely based on industry, market, desired position and impression share, keyword choice, etc.  Simply put cost-per-clicks can vary from $.25-$50+

Paid Advertising campaigns are known for their “immediate” results. While results can come faster than an organic channel like SEO, digital advertising still takes time to refine and optimize. Leads and sales can come in as early as day one. For most of our campaigns, results start to look good after about 2.5 months of consistent running. By month 6, we start to see consistent conversions at a reasonable CPA.

Sometimes PPC is looked at as a short term fix until SEO gets you ranking organically. While it can be helpful for that purpose, PPC has so much to offer on its own! In addition to quickly putting you on the top of search results page for your desired keywords, PPC visitors are 50% more likely to purchase something than organic visitors. Buyers are comfortable being advertised to on Google, so paid ads on high intent keywords get 65% of clicks. A winning strategy involves both SEO & PPC.

Ideally, your business can and should be running ads on both platforms. Both reach people at different points in their buying process and both can be effective to drive more leads and sales to your business. In your kickoff meeting with JEMSU, we talk about your advertising goals, your business, and your budget. By learning about these, we recommend which channels will work best for you in this moment, as well as provide an action plan for future channels to add to your marketing mix.

Success depends on what you are looking to get from your campaigns. Your JEMSU team helps you set realistic KPI’s from our first meeting, and checks in on those KPI’s as your campaign progresses. Whether your goal is to get more brand awareness or more sales, we work with you to achieve your goals throughout the life of your JEMSU campaign.