How To Explain Organic vs. Paid Social Media To Your Parents This blog is once again dedicated to my parents who are unsure how to differentiate social media marketing versus social media advertising. Now that they’ve read up on “How to Explain Digital Marketing to Your Parents,” it’s time to dig deeper. Social
How The Apple Update Has Affected Our Clients & What To Do Next If you know anything about advertising, then you probably don’t want to hear me babble about the Apple IOS update. This however is more geared towards business owners who have no idea what’s going on and just see their results
The 12 Biggest Facebook Ads Mistakes We Find in Accounts With over 9 million active advertisers, Facebook is far from just a social media platform. It has become an integral part of a customer’s journey, and has been found to heavily influence consideration and even drive direct sales depending on your industry. While
ROAS Formula - How to Calculate Your Return on Ad Spend Manually ROAS FormulaRevenue Generated by Ad Spend divided by Ad Spend(Revenue Generated by Ad Spend / Ad Spend)Example #1: $4000 in revenue generated from $1000 in ad spend is $4000 / $1000 = 4 or 400% ROAS.Example #2. $40,000 in revenue generated from
How CPCs Differ Across Online Ad Networks There’s no shortage of buzz around digital advertising nowadays. It seems like every business big or small is looking for ways to grow their business online. With the proven ROI that online advertising provides, this is no surprise.Before getting started, it’s important to know how far your money
3 Small Facebook Targeting Mistakes Having BIG Impacts On Your Campaigns If you’re reading this, you’ve most-likely moved passed the convenient, (and sometimes still helpful) “boost” button and have ventured into the back end of Facebook’s advertising platform. Congratulations. The whole world has just opened up to you! A bit overwhelming? Yeah, I totally understand.
Instagram Shopping Tags: What You Need To Know About Instagram’s Hot New Marketplace Instagram has long been a hit with millennials. A recent study shows that 71% of Instagram users around the globe are under the age of 35. Of those users, the split between men and women is pretty even. eCommerce businesses