Are Exact Match Domains Valuable in 2023?
Are Exact Match Domains (EMDs) still valuable in 2023? This is a question that many domain owners, website developers, and digital marketers are asking as the world moves further into the digital age. While exact match domains (EMDs) were once seen as a surefire way to get top rankings in search engine results and increase traffic to websites, it is no longer the case. This article will discuss the current status and potential future of exact match domains in 2023.
What are Exact Match Domains?
An exact match domain (EMD) is a domain name that exactly matches a keyword or phrase that people may search for on a search engine. For example, if an online store was selling shoes, they may purchase the domain ‘shoes.com’ as an EMD to help them rank higher in search engine results.
The Benefits of Exact Match Domains
The primary benefit of exact match domains is that they help to boost SEO rankings. If a search query matches the exact phrase or keyword of an EMD, then it is likely to appear higher in the search engine result pages (SERPs). This can be especially beneficial for businesses targeting a specific keyword, as it can draw more attention to their website and result in increased website traffic.
In addition to SEO benefits, exact match domains can also create a more professional and memorable brand presence. Many consumers will remember the exact phrase or keyword of an EMD, making it easier for them to find the website when needed. Furthermore, having an exact match domain helps to create a more professional image, as it suggests that the website is well established and trustworthy.
Are Exact Match Domains Still Valuable in 2023?
It is difficult to say whether EMDs will still be valuable in 2023, as the SEO landscape is constantly changing. In recent years, Google has taken steps to reduce the effectiveness of exact match domains by reducing their value for SEO purposes. This means that exact match domains are not as effective as they once were for boosting SEO rankings.
However, this does not mean that exact match domains are completely useless. Many businesses still find value in using EMDs, as they can help to create a more professional image and memorable brand presence. For example, if a business is targeting a specific keyword, then an exact match domain could still be beneficial for them.
Furthermore, exact match domains can still be useful for website owners who are looking to increase their website’s visibility in local search results. For example, if a local business purchases an EMD with the name of their city, they can benefit from increased visibility in local search results.
In conclusion, exact match domains (EMDs) are not as valuable as they once were for SEO purposes in 2023. However, they can still be beneficial for businesses that are targeting a specific keyword or looking to increase their visibility in local search results. Furthermore, they can also help to create a more professional and memorable brand presence. Ultimately, it is up to the website owner to decide if exact match domains are the right choice for their business in 2023.