Gone are the days when it was enough to own a website as that would set you apart from the rest of your competitors. Then, it was enough to have a few web pages, some images, and the company’s background, and that was all. Now we live in a wholly digital world, and you need to do more to remain competitive. Your website is more than just a website, it has become a critical lead generator, and you must keep it updated because users have become more expectant.
Now manufacturing companies are paying more attention to their website and investing in it. It is proven to help drive business growth and plays a vital role in digital marketing efforts. But, if you want to compete, you can’t continue to use an out-of-date website. So, how do you know that your website needs upgrading? Here are seven signs.
- There’s no new content for a month.
When Google crawls through the website, it looks for fresh content. You will be given more priority in search rankings if your website regularly grows with new blog posts and pages. You must post constantly. You don’t even have to post an excessive number of content on your website before you are noticed. The minimum that you need is once per month. This will show that the website is still active and you’re still updating and maintaining it.
Putting content out regularly puts you in pole position to be seen as a helpful and insightful thought leader in your industry. Google also looks out for fresh and valuable content when it crawls through your website.
- You haven’t updated your homepage in a long time.
The homepage of your website gives your visitors the first impression of your business. So even if you offer excellent service or product, consider yourself at a loss if your website visitors can’t go past your homepage.
Your manufacturing website must have an intuitive homepage design and easy-to-navigate. Without an organized and clear website structure, it will be hard for your site visitors to find their way around your website, not to mention getting to the product specs.
- It is not mobile-responsive
Website developers are working on new site features every day and bringing out new UX/UI updates to improve the website user experience. In the world we live in, more people are surfing the internet from their mobile devices than a computer. Therefore, it’s crucial that you make your website mobile-friendly, using the latest UX/UI updates, and accommodate the increasing number of internet users using their phones and tablets to access the internet. You’ll lose out on this large number of traffic if they cannot view your website comfortably from their mobile phones. Therefore, making sure your website is compatible with multiple devices has become a critical component of modern websites.
- Your website is not secure.
Privacy and security are essential components that people look out for in a website when browsing through the internet. Your prospects and customers will be doing the same thing, and you must meet their expectations. So, your website address has to have the “HTTPS” instead of “HTTP” to offer your website more security against fraud and cyberattacks and ensure that your visitors have peace of mind and a good user experience while using your website. Using an encrypted website also ensures that you receive a higher ranking in search results.
- You don’t have an online product catalog.
As a manufacturer, your website must have an easy-to-use and up-to-date online product catalog. This isn’t a PDF file of the products that your company manufactures or has on offer. Direct to customer selling is becoming the new trend, so you must ensure that your buyers can come directly to your website and find your digital product catalog. This will inform them about what to shop for and product specifications, and it’ll be easier to make purchases.
If your potential buyers can’t find what they want on your website, they will find their way to your competitor’s website, and you will lose potential revenue.
- Your website isn’t getting any leads.
We mentioned earlier that your website is very crucial for lead generation. So if it isn’t generating those leads and the quality of website visitors is reducing, then something is wrong. So take your time to carry out a technical audit on your website.
It may be that your images are too large, the website is slow to load, the hosting site is of low quality, etc. So many things can cause your website to load slowly and frustrate your users. If you don’t deal with it, you will fail to generate leads on your website.
- You don’t follow the latest Google algorithm update.
Google makes consistent changes to its algorithm to improve user experience, and these algorithm changes affect the ranking of websites based on interactivity time, visual stability, loading time, etc. If you don’t follow and implement these changes, your website traffic will likely suffer from them. Therefore, you must follow the algorithm update regularly, so you know how to improve your website. First, however, you must address some basic things: user experience, mobile-friendliness, page speed improvement, and website security.
Your manufacturing website is an essential tool for you in this digital world. However, it’s not enough to have one; you must keep it up to date and ensure that visitors have an impressive user experience while on it.
Jessica Chapman is a writing editor and an assignment writer from Chicago. She is into sport and politics, and enjoys traveling.